Associate Director for Programming and Research

Sigal Segev, Ph.D. is an assistant professor in the Department of Advertising and Public Relations in the School of Journalism and Mass Communication (SJMC) at Florida International University (FIU). She holds a Bachelor’s degree in Political Science and Arabic Language from Tel- Aviv University, a Master’s degree in Advertising & Public Relations from Florida International University and a Ph.D. in Communications from the University of Leicester, UK.

Dr. Segev’s research interests focus on green advertising, new media and multi-cultural communication, specifically the effect of acculturation and ethnic identity on audience responses and decision-making. She teaches classes in both graduate and undergraduate levels, including communication research methods, strategic communication in public diplomacy, global communication, a seminar in crisis management, and a new course in public opinion and new media as part of the SJMC’s recently launched major in Digital Media Studies. Prior to joining FIU, Dr. Segev held marketing communications and public relations positions at both private and government sectors.

Dr. Segev has been an active member of the Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication since its establishment in 2012. She was recently named Associate Director for Programming and Research. With this role, Dr. Segev will develop innovative, career-building outreach programs to engage the future generations of female leaders in the communications industry. Dr. Segev also chairs the Center’s Research Forum, which strives to be the go-to destination for academics and scholars on research that focuses on women in media and communication.