Graduate Academic Program In Mass Communications At FIU

Photograph: Cultura Creative / Alamy/Alamy

 One of the most evolving industries in continual transformation is the field of mass communications. But with so many changes concerning the trends, platforms, and devices we use to communicate our messages on a cultural and sociological level, it can be overwhelming to keep up with the rapid pace.

The Master of Science degree in Mass Communication, Creative Track through FIU’s School of Journalism and Mass Communication department was developed to educate you in the most creative and up-to-date marketing communication solutions for your current or dream clients. After successfully completing this graduate program, you will earn a Master of Science in Mass Communication with a specialty in creativity.

Hone Your Creativity Skills

Have you always felt that you are the creative type, whether with words, visually or both? The Master of Science degree in Mass Communication, Creative Track will train you to build a career as a knowledgeable advertising professional that develops creative solutions to business problems. Through its partnership with the world renowned and prestigious Miami Ad School, headquartered in the vibrant city of Miami, the GSC Creative Track program brings out qualities in its students that they never knew existed.

This carefully crafted program is designed to teach students in advertising art direction and copywriting, through courses that combine theory and practice. Courses include mass communication theory, creative strategy, communications to global and multicultural audiences and consumers, research methods and the latest practices in your specialty of choice, art direction or copywriting. Courses are taken at both campuses, FIU and Miami Ad School.

Study Learning From Leaders in the Industry

The professors at both FIU and Miami Ad School are a combination of the best academics and professionals with working experience in top companies and advertising agencies, making them invaluable resources for exposure to the best practices and technologies in modern advertising and media.

With that in mind, the GSC Creative Track program places a huge emphasis on being able to adequately understand applied research methods in the mass media, while executing them in an ethical manner, following a campaign-style format, leading to advertising communications that is relevant and truly connects with the intended consumer audience.

The fast paced and rigorous curriculum allows students to continually build their skill sets by applying what they learned through a multitude of portfolio building advertising campaigns and real world projects.

Learn in the Dynamic Cultural Landscape of Miami

The future trends of mass communication will continue to run parallel against the landscape of Miami’s globally connected society. As consumers in general are catching up to the ever growing adoption of technology, advertising professionals will be required more than ever to understand and develop the best creative communication solutions for complex business models. In fact, we are experiencing this trend in Miami, which is one of the most diverse cities in the United States, attracting ventures from all over Latin America, Europe, the Caribbean, China, India, the Middle East, Russia and beyond.

As Miami continues on its path of becoming a modern epicenter for art, technology and entertainment, the traditional methods of marketing and advertising simply won’t cut it. FIU and Miami Ad School take great pride in their multicultural student body creating a micro cosmos global think tank and laboratory that offers the perfect environment for the most unique graduate level of mass communications for creative professionals in the United States and perhaps the world.

Cultivate your Creativity at Florida International University (FIU)

The Global Strategic Communication Creative Track program leads to a Master of Science Degree in Mass Communication with a specialty in Creativity, also known as the Creative Track. This program, in partnership with world-renowned Miami Ad School, is designed to tap into a student’s creative skills and strategic thinking. Learn how to develop an advertising campaign through the analysis of a brand’s issues with creative solutions that engage consumers at the deepest levels. The program combines the theoretical and academic courses of Florida International University with creative skills development courses taken at Miami Ad School, learning from instructors that are at the top of their academic and professional careers.

If you are ready harness your creative ability and strategic thinking, and earn a graduate degree from two top world-renowned institutions, contact Grizelle De Los Reyes, Director of the Global Strategic Communications Creative Track program, at gdelosre@fiu.edu.