Job Outlook After Graduating from the Joint Master of Science degree in Mass Communication, Creative Track from FIU and Miami Ad School

 The Master of Science degree in Mass Communication, Creative Track joint program at FIU and Miami Ad School is designed for advertising creative professionals whose goals are to work in advertising agencies, corporations, government entities, non-profit agencies, and other firms that need effective creative solutions. Let’s examine the intended outcomes of this program to determine the potential jobs and career in the industry.

The overall intent of this program is to prepare students to achieve top-tier communication roles in their chosen industry, taught by a multicultural faculty that is comprised of academics and professionals stressing the importance of writing excellence and communications skills. The combination of courses designed to teach theory, strategy and practical skills, students leave the program understanding how to apply consumer insights discovered through research methods to develop the best creative solutions to client’s business issues.

General Qualities and Characteristics

Regardless of which program you graduate from, whether at the bachelors or masters level, employers look for general qualities and characteristics when considering a potential new hire. According to the National Association of Colleges and Employers report on “The Job Outlook for the Class of 2014,” employers primarily evaluate your major, GPA, skill sets, and previous work experience during the interview process.

Aside from the self-explanatory requirements, employers attempt to detect other factors that are less obvious, also known as soft skills. Soft skills are characterized by the quality of one’s communication skills (verbal and written), analytical/qualitative skills, ability to work in a team and pay attention to detail, solve problems, and organize work in a timely fashion.

It is strongly recommended that your resume feature positions where you were required to execute these soft skills. They not only distinguish you from other potential hires, but also demonstrate your leadership skills, which are what employers ultimately use when selecting new hires. Lastly, the report concludes that the top communication degrees for 2014 graduates are communications and public relations.

The Professional Project at FIU

The culmination and integral feature of the Master of Science degree in Mass Communication, Creative Track joint program at FIU and the Miami Ad School is the Professional Project. Consisting of a campaign-type creative project that exhibits a student’s ability to utilize academic research, course work, as well as their distinguished creative skills, this is one of the best things one can show to future employers. Aside from being a requirement for graduation, the Professional Project proves to employers that a student is ready to take on a managerial communication role. Additionally, all course work leads to a portfolio building body of work that will give program graduates an edge in the job market.

Greenhouse Internships at the Miami Ad School (MAS)

Simply put, having great contacts within the industry will help you land that great job after graduation. One of the options to earn work experience is to take advantage of the great opportunities available through the world renowned Miami Ad School by: 1) completing Greenhouse internships within the top advertising agencies around the world, mentored by leading agency professionals and 2) through Miami Ad School’s graduate placement program where graduates upload their portfolios online to make them accessible to advertising agencies and other companies looking for good, creative talent.

Cultivate your Creativity at Florida International University  (FIU)

The Global Strategic Communication Creative Track program leads to a Master of Science Degree in Mass Communication with a specialty in Creativity, also known as the Creative Track. This program, in partnership with world-renowned Miami Ad School, is designed to tap into a student’s creative skills and strategic thinking. Learn how to develop an advertising campaign through the analysis of a brand’s issues with creative solutions that engage consumers at the deepest levels. The program combines the theoretical and academic courses of Florida International University with creative skills development courses taken at Miami Ad School, learning from instructors that are at the top of their academic and professional careers.

If you are ready harness your creative ability and strategic thinking, and earn a graduate degree from two top world-renowned institutions, contact Grizelle De Los Reyes, Director of the Global Strategic Communications Creative Track program, at gdelosre@fiu.edu.