Ways to Quickly Generate Traffic to Your New Website or Blog

By Carolina Levy

Jayson DeMers, founder and CEO of AudienceBloom, said that lack of website traffic is one of the most common challenges that business owners face in today’s online marketplace. In this article, you will find 5 quick ways that will help you overturn this scenario.

1. Advertise

This can seem obvious for some people, but many business owners don’t realize the importance of a good advertisement. Paid search, social media, and banner displays are a great way to attract new costumers to your website. You have to make sure you have a good strategy that goes along with your advertisement. It’s important to know your audience and what kind of response you are expecting from them. For example, there are two types of Facebook ads: you can advertise through CPM (cost per thousand impressions) or CPC (cost per click). You will use CPM when the goal is to create awareness and promote your brand and CPC when the goal is to create conversion rates and/or attract visitors to your website. CPC will be the most cost effective when trying to generate traffic.

2. Social Media Engagement

It’s not enough to create great content; you need to promote it.

Social media channels are a great way to promote your content and create awareness of your brand. There are many social media out there, so you need to understand how each one works in order to create your campaign. For example, Twitter is ideal for short, snappy links and for news, whereas Google+ and Facebook promotions can help your website show up in personalized search results. Instagram and Pinterest can be great resources for product promotion and pictures.

If you want to get the maximum return from social media, you need to be responsive and proactive. It’s not easy to create engagement. So in order to generate a public response, your company needs to be part of your customer’s life.

One way of creating this bond is by recognizing who your brand ambassadors are. Ambassadors are those who will engage and defend your brand on social media. Those people need to be part of your target audience and have a lot of social media followers. The next step in the process is to contact them and send them your product. The ambassadors will review your product online, generating awareness and social media engagement.

3. Marketing Content and Headlines

It’s very important to create organic content. The consumer won’t be interested in reading something that is not original. You may have a citation or a post that is referring to a previous article, but make sure you give your own spin to it. You have to make it as appealing as possible.

Optimize your content. Be objective and clear in order to entice the reader to come back to your blog or website. Use words, quotes, and names that are common in the search engines. For example, if you will talk about social media, make sure to include words like Facebook, Instagram, posts, likes, Snapchat, etc.

Don’t forget your headline. “Without a compelling headline, even the most comprehensive blog post will go unread.” (WordStream) Headlines are the invitations to your website.

4. Blogs and Referrals

Another way to increase traffic is by following social trends. Posting articles and blogging about solutions for environmental/social causes can increase your website’s traffic. The consumer cares about your company’s mission. Blogs can be used to express the company’s social concerns and actions.

An easy way to generate traffic to your blog is by inviting guest bloggers or by interviewing market experts. By inviting a guest, you will also generate referrals.

Another way to get a referral is to identify important issues and start collaborations with local newspapers and magazines that want to solve those problems. This action will increase the number of referrals and increase the blog’s credibility. Remember this is a two-way street that will benefit all involved parties.

5. Feedback

It’s very important to always answer your consumers and to do it in an acceptable timely-manner. For example, if a consumer asks you something you don’t know, don’t ignore them until you have the answer; just let them know you are looking for it and will answer them in an x amount of business days. Always tell them the truth. There’s nothing worse than an angry customer reporting your company’s weakness on social media.

Good feedback is free advertisement and free word-of-mouth referrals. A happy customer is more likely to recommend your business to friends and family than a customer that doesn’t differentiate you from the competition.

Combine it all

Make sure to create your advertising plan on a good strategy, create social media engagement that co-relates with your target audience and their way of life, create organic content that’s relevant to your reader, make sure you have a compelling headline, start blogging and getting referrals and always answer your customers. By following those tips, you should be able to spike your website traffic and increase your revenue.