Measuring Impact eBook

Advertising is one of the cornerstones of business. Your product or service is only as good as your ability to find your target base and communicate the value you can provide them. You must be clear, creative, and most importantly, impactful. The question that arises, is “how can we know if our ad spending is influencing our consumer base?” John Wanamaker once said, “Half of my advertising is wasted, I just don’t know which half .” Advertising must make an impact, but how do we measure that impact?