A Guide for What Careers You Can Get with a Masters Degree in Strategic Communications

Strategic Communication is not marketing, public relations, business, advertising, journalism, psychology, sociology, or even social communication. Strategic Communication selects, leads, integrates, coordinates, activates and executes the fundamentals of these disciplines and uses them creatively. Simply put, Strategic Communications means ‘infusing communications efforts with an agenda and master plan’ and is considered the integration between strategy science and mass communication.

In a master’s program, core courses will ground students in the rigor of research, analysis, and insight required to develop a strategy for communications to address a business objective – a skill as relevant to the nonprofit world as the private sector. It is a versatile degree that has many applications and nearly endless job title possibilities in the global marketplace. Below are some of the more recognized careers to use your Master of Science in Mass Communication Degree.

Most Popular Work Profiles of Graduates of a Master’s in Strategic Communication*

• Media Specialist
• Communication Specialist
• Corporate Communications Lead
• Motion Designer
• Producer
• Data Insights Analyst
• User Experience Designer
• Creative Director
• Art Director
• Publication Editor
• Graphic Designer
• Market Researcher
• Copywriter
• Script or Speech Writer
• Blogger
• Production Artist
• Social Media Manager
• Brand Campaign Specialist
• Website Designer
• Digital Marketer
• Design Strategists

Most Related Career Fields to Use a Master’s in Strategic Communication – Ranked*

1. Creative Services
2. Marketing & Advertising
3. Experience Design
4. Project Management
5. Technology
6. Brand and Product Design
7. Print Production
8. Broadcast Production
9. Planning Strategy
10. Social and Analytics

*Source: LinkedIn Insights and Analytics

Those with a bright future in this field will have the ability to lead and inspire through primarily using creativity, problem-solving skills, agile thinking, and integrating innovative processes. Many of the careers are in a position of power whether as an artist, a strategist, or a manager. In the careers listed above, unique hard skills such as technical proficiency and subject matter competency are a non-negotiable if you are to then extrapolate insights to strategize upon.

Oft overlooked, to get any of the above careers, soft skills will be just as valuable as your hard skills. As a communications specialist in general, working with people will be crucial to any role. Therefore, developing soft skills alongside hard skills will ensure you are able to go very far in whatever career field you choose. Never underestimate your ability to be able to improve skills in any of the following areas.

• Interpersonal
  • Communicate Effectively
  • Collaborate/Team player
  • Empathize

• Leadership
  • Conflict manager
  • Mentor & Training
  • Rapport builder

• Decision making
  • Adaptable/flexible
  • Problem solver
  • Receive & integrate feedback

• Work Abilities
  • Multitask
  • Perform under pressure
  • Enthusiastic & self-starting.

• Organization
  • Plan/schedule
  • Prioritize
  • Time manage

As the world continues to globalize, a Master’s in Strategic Communication will only continue to play a more vital role in any company or organization. The most important factor to consider is where your interests intersect with a need for someone to step in and thoughtfully guide a project to its goal with your unique skill set. This is where you will make the most impact and add the most value to any career path.

At Florida International University, we value knowing that our graduates are prepared for the global workplace. Contact the Grizelle De Los Reyes, Director of the FIU-MAS Creative Track Program by filling out our contact form to learn more.

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