Top University for Masters in Advertising (2021)

FIU’s Mass Communication: Global Strategic Communications (GSC) Track master’s program is ready to prepare you for the 2021 creative world. In fact, FIU is the top university for students who want a Master’s degree in communications or advertising. This program is meant for applicants who wish to expand their knowledge of global communication and effective creativity.

Miami Ad School has teamed up with FIU to create a new generation of ad executives from qualified applicants. Complete your master’s degree within nineteen months and develop a strong portfolio in your advertising specialty.

Advertising Master Of Science Degree Program

Classes are hosted at both the Miami Ad School and the FIU Biscayne Bay campus. Students will work with real-time scenarios and learn from the best professionals to gain perspective about how global advertising has changed. They also will apply tangible research to marketing strategies and campaigns, seeing their effects on consumers. Students must have a Macbook laptop and a functional digital camera for regular class sessions and assignments.

Tracks include Social Media Strategy, Copywriting, Art Direction, and Strategic Planning. Each has viable career opportunities for students, especially as technology evolves to allow for more efficiency and creativity at work. Students can expect to receive critiques on assignments to improve their skills and help them find a niche or area of expertise within the industry.

Art direction trains students to become leaders in creative fields. For this track, knowledge of popular culture is a necessity, strong communication skills, and an understanding of human psychology. No matter the media — print, film, or computer graphics — an art director needs to create relevant and meaningful content for the modern-day consumer.

In copywriting, students will learn how to assemble and create concise content for various clients. This applies to both print and digital media, where strong writing and communication skills are required. SEO is especially important for online copywriters to learn so that potential website customers will see client pages and engage with them.

Students on the strategic planning track will learn how to interpret research and data to guide an advertising campaign or a series of campaigns over a designated time period. A background of psychology or sociology will help with such analysis and decision-making. Students must also learn to follow changing business trends or customer dynamics and how to use them to adapt various strategies for clients.

Social media strategy prioritizes students understanding of the field for clients or businesses. With different platforms existing with advertising and SEO potential, a social media analyst will interpret the metrics and translate them into reports and strategies. Knowing how human behavior has changed as well as data analysis, communication, and content optimization will assist specialists in proposing and developing appropriate content.

Learn More About the FIU Online Master Degree Programs

The Global Strategic Communications Creative Track is a 39-credit program that culminates in a Master of Science in Mass Communications degree awarded by Florida International University and graduation from world-renowned Miami Ad School’s portfolio program. The interdisciplinary program combines graduate-level academic courses with the creative skills-building curriculum taught by the leading portfolio school in the world.

For more information on the GSC program, contact Grizelle De Los Reyes, Director of the FIU-MAS Creative Track program at gdelosre@fiu.edu