What is the Global Strategic Communications Program at FIU?

Global Strategic Communications – Creative Track. The title alone says a lot and the curriculum offered by Florida International University (FIU) offers that and more. 

In this digital age where everything is conducted online, it is an absolute must to be up to date with the latest communication technologies. However, knowing that they exist isn’t enough anymore. Being able to strategically engage with social media platforms while keeping your website relevant and fresh takes a certain amount of talent, luck, and most importantly, a considerable amount of education. 

The Internet. How to Get It to Work for You 

The Internet is a system of different kinds of content—most of them fighting to be at the top of search rankings. Because trends and interests change, so will the type of searches. It’s up to the marketer to stay on top of these changes. And aspiring marketers can learn to do this by enrolling in FIU’s Global Strategic Communications-Creative (GSC) master’s program. 

What Does GSC Do? 

This program is designed to instruct students about how build a strong portfolio while gaining real-world experience in digital technology. 

While most students may have been taught the technical skills of mass communications, the GSC-Creative master’s program goes a little deeper with intensive study of the theory and strategy behind it. By mastering these skills, students will be able to better analyze their future company’s business issues and provide impressive solutions that will undoubtedly be associated with some form of communication technology. 

Strategically Addressing the Message and the Rebuttals

The GSC-Creative Master’s program goes on to teach students how to strategically address the public with a full proof approach of providing data to support the message. In order to do this well, students must also be able to conduct extensive research that supports the data given because anyone can make data work in their favor. This is where strategic planning comes in. We teach our students the importance of strategic planning to combat any rebuttals that work against the message being conveyed. 

This is something that has been demonstrated in Presidential elections. One party would use a piece of information to portray it one way, and the other party would use the same piece of information to communicate another message. 

FIU’s GSC-Creative Master’s Program: Quality Education and Real Life Experience 

FIU’s GSC-Creative Master’s program prepares students for these real-life experiences where grad students will get hands-on experience working with a Miami Internet marketing company and taking credited courses at the Miami Ad School as well as on FIU’s Biscayne campus. 

This program is a great opportunity for professional creatives who are looking to incorporate their talents into the professional field of work. For more information, contact the Director of the GSC Creative Program, Grizelle De Los Reyes at 305-919-4023 or contact her online.

About GSC-Creative Master’s Degree Program 

The Global Strategic Communications – Creative Master’s program is designed to instruct students about how to apply branding, copywriting, social media, and management crisis toward their future jobs on a global perspective. It requires 30 credit hours of course study and is designed to prepare students to advance in the field of advertising and public relations. It is especially beneficial to Journalism majors, but also anyone who has a desire to work in an industry that will require them to communicate locally, regionally, nationally, or across the globe can take advantage of this masters program.