Why Obtaining Your Master’s In Advertising Gives You A Competitive Edge

Did you just graduate college? Are you unsure of what to do next? Deciding what to do after graduation isn’t easy for everyone. For some, the pieces just seem to fall together. For others, deciding what to do after graduating takes time and sometimes even a little bit of soul searching. You may think that your bachelor’s degree in marketing or advertising will stand out in today’s job market, particularly with its historically low unemployment rate, but you should know that you are entering a very competitive and demanding field.

To get an idea of the direction that the advertising industry is taking in 2019, let’s review a recent move by beer giant Anheuser-Busch InBev, which recently decided to launch Draftline, it’s very own creative agency. The history of AB InBev’s first in-house ad agency dates back to 2018. At the time, the company retained a boutique agency to work solely on the Michelob Ultra brand mostly in its digital and social media marketing. Draftline became adept at coordinating creative campaigns with the nearly 50 outside agencies working with AB InBev, thus prompting the company to launch a proprietary advertising vertical. Even though the beer giant has explained that Draftline does not intend to compete with other agencies, competition is inherent when it comes to creativity and ideas.

To get hired at a highly specialized agency such as Draftline, a master’s degree with a creative focus would likely increase your chances of landing such a desirable job. If you are thinking about boosting your prospects in pursuing a career marketing and advertising, Florida International University (FIU) has an interesting proposal:

Creatives Live and Die By Their Portfolios

The FIU Global Strategic Communications – Creative Track program is unique because it is designed specifically for creative individuals who want to work in the advertising industry as strategists, art directors, copywriters, and social media. While you can pick your specialty, overall, the program’s courses expose you to understand all fields of specialties.

Students accepted into the program must have undergraduate degrees, preferably in advertising, marketing, or other related fields of study, but not always necessary. The program culminates in a Master of Science degree in Mass Communication, and it has a high graduation rate thanks to a curriculum designed to keep students engaged in terms of fostering their creativity. The program requires dual admission and attendance to both institutions, with FIU being a reputable and accredited university while Miami Ad School is known as one of the top portfolio schools in the world.

Unique Experiences Not Found Anywhere Else

With a master’s degree in advertising from FIU, you will have the knowledge and experience that your peers without such degrees and well-crafted portfolios won’t have. Projects and clients that you’ve worked with will be listed on your resume, thus making you an attractive candidate for higher-level jobs.

A Bigger and Better Business Network

Last, but certainly not least, attending FIU and MAS for the GSC – Creative Track program will allow you to develop a larger network of people who work in the field of advertising. In this program, you will learn from experienced marketing and advertising professionals. Knowing the right people, in addition to in-depth learning in the advertising field, will help you get the job you want. More importantly, you will have a well done and professionally guided portfolio to show potential employers.

Learn More About the FIU GSC – Creative Track Program

Visit our website to learn more about our program, then drop us a line or get in touch with Professor Grizelle De Los Reyes, director of the FIU-MAS Creative Track Program.

About the GSC – Creative Track Master’s Degree Program

The Global Strategic Communications Creative Track is a 39-credit program that culminates in a Master of Science in Mass Communications degree awarded by Florida International University and graduation from world-renowned Miami Ad School’s portfolio program. The interdisciplinary program combines graduate-level academic courses with the creative skills-building curriculum taught by the leading portfolio school in the world.