Global Strategic Communications Creative

Many large corporations already understand the important role that communication technology plays in making their business run efficiently. It used to be that only large conglomerates needed to concern themselves with global communications. Thanks to the Internet, even small businesses can sell products and/or services overseas. As a result, the eCommerce business is stronger than […]

By: David Nunez-Ariza Many of us between the ages of 21 and 30 were front and center during the initial rise of social media and have been using these services for over a decade. We were using it before our parents or grandparents were ever on it, before we understood what “it’s on the internet […]

By: David Nunez-Ariza The internet has gone mobile and with it the age of advertising. Whether it’s through Instagram, Snapchat, Facebook, Twitter, Vine, Pinterest, or any one of the countless smartphone applications users access on a daily basis. Social media marketing campaigns have become the best way for brands to reach out to users and interact […]

Florida International University (FIU) and world-renowned Miami Ad School (MAS) have come together to offer this unique graduate degree. The program offers a Masters of Science in Mass Communications. The curriculum is designed to stimulate the minds of aspiring Art Directors and Copywriters. FIU has analyzed the collaboration between the two professions. An insightful description […]

By: Joseph Valancy Graduate school is an intimidating and challenging prospect to undertake. It’s pass with flying colors or fail miserably and lose everything you’ve built up as you spiral woefully into debt. So no pressure. As long as you know these five key things to expect while in graduate school, you’ll be able to […]

By: Carolina Levy There are a couple of different opinions on this area about what is more important in an ad, copy or visuals? In today’s marketing industry, there is no way you can give one more importance than the other.  You need both to build a powerful brand. Confucius’ famous saying, “A picture is […]

By: Charlie Fuentes What is A/B Testing? A/B testing is a method of comparing two versions of a web page or app against each other. The goal is to determine which one performs better on specified key metrics such as clicks, downloads or purchases. Two or more variants of a page are shown to users […]