Global Strategic Communications Creative

By: Giano Currie For those seeking a job in Miami’s creative industry it is sometimes challenging. Competition, work experience and having the right connections sometimes keeps us from landing that perfect job. But on the bright side Miami offers a lot of opportunities for the creative of heart. We have put together a list of […]

By Adriana Dickerson Mobile, social, broadcast, software, and more are increasingly transforming the way advertising and marketing teams engage with various brands. It is imperative for professionals involved in advertising and marketing to hold a global perspective in their line of work. Due to the undeniable global platform, advertising and marketers are responsible to involve […]

By Rossana Ulloa In accordance with the Pew Research Center, Hispanics represent 17.3% of the US population and it is estimated that they will represent a third of the US population in 2050. This phenomenon is leading the Hispanic community to create a new type of society, permeating and changing the habits of some communities […]

by Charlie Fuentes Thoughts to keep in mind What story do you want to tell? What types of media assets do you want to use to tell your story? Think about the sequencing of components. How will you arrange your media/components visually and cinematically to tell your story? How do you want to guide your […]

By Mitesh Addhate Now, as you have chosen to pursue a communications program, you should know the things that you will be learning in a Global Strategic Communications program. One can only make the best out of their decision if they know what they should expect from their choice. Here are the top 5 important […]

By Natalia Bertok Digital marketing has grown incredibly in the last several years. With the rise of social media, online advertising, and email marketing, companies have the ability to optimize their messages for a variety of online mediums. Digital marketing gives companies the opportunity to interact with their audience on a personable level. There are […]

By Adriana Dickerson The Global Strategic Communications Creative Master’s Degree from Florida International University (FIU) in partnership with Miami Ad School allows the creative and the intellectual to peacefully co-exist in one environment. It is one of the few unique programs of its kind. For those yearning to gain creative training in advertising and broaden […]

By Rossana Ulloa Sometimes we wonder how some campaigns are published with such a lack of empathy towards their audience? There are creative directors and brand managers who have apparently forgot the basics of advertising, and have launched their creations without making research about their audience’s wants and needs. It is worth remembering that the […]

The creative marketing and communications industry has grown tremendously over the last several years. With the introduction of social media and various technologies, companies have latched on to these trends with the hopes to grab their consumer’s attention. One particular way of doing this is pursuing individuals that are knowledgeable in the creative marketing and […]

When it comes to finding the right master’s program to earn your creative writing degree while living in Miami, the options aren’t as plentiful as you might think. However, just because there is a vast array of options doesn’t mean that the curriculum entails everything you need, or want. It is up to you to […]