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By: Joseph Valancy Graduate school is an intimidating and challenging prospect to undertake. It’s pass with flying colors or fail miserably and lose everything you’ve built up as you spiral woefully into debt. So no pressure. As long as you know these five key things to expect while in graduate school, you’ll be able to […]

By: Carolina Levy There are a couple of different opinions on this area about what is more important in an ad, copy or visuals? In today’s marketing industry, there is no way you can give one more importance than the other.  You need both to build a powerful brand. Confucius’ famous saying, “A picture is […]

By: Charlie Fuentes What is A/B Testing? A/B testing is a method of comparing two versions of a web page or app against each other. The goal is to determine which one performs better on specified key metrics such as clicks, downloads or purchases. Two or more variants of a page are shown to users […]

By: Giano Currie For those seeking a job in Miami’s creative industry it is sometimes challenging. Competition, work experience and having the right connections sometimes keeps us from landing that perfect job. But on the bright side Miami offers a lot of opportunities for the creative of heart. We have put together a list of […]

By Adriana Dickerson Mobile, social, broadcast, software, and more are increasingly transforming the way advertising and marketing teams engage with various brands. It is imperative for professionals involved in advertising and marketing to hold a global perspective in their line of work. Due to the undeniable global platform, advertising and marketers are responsible to involve […]

By Rossana Ulloa In accordance with the Pew Research Center, Hispanics represent 17.3% of the US population and it is estimated that they will represent a third of the US population in 2050. This phenomenon is leading the Hispanic community to create a new type of society, permeating and changing the habits of some communities […]

by Charlie Fuentes Thoughts to keep in mind What story do you want to tell? What types of media assets do you want to use to tell your story? Think about the sequencing of components. How will you arrange your media/components visually and cinematically to tell your story? How do you want to guide your […]

By Mitesh Addhate Now, as you have chosen to pursue a communications program, you should know the things that you will be learning in a Global Strategic Communications program. One can only make the best out of their decision if they know what they should expect from their choice. Here are the top 5 important […]

By Natalia Bertok Digital marketing has grown incredibly in the last several years. With the rise of social media, online advertising, and email marketing, companies have the ability to optimize their messages for a variety of online mediums. Digital marketing gives companies the opportunity to interact with their audience on a personable level. There are […]

By Adriana Dickerson The Global Strategic Communications Creative Master’s Degree from Florida International University (FIU) in partnership with Miami Ad School allows the creative and the intellectual to peacefully co-exist in one environment. It is one of the few unique programs of its kind. For those yearning to gain creative training in advertising and broaden […]