Account Executive | The Axis Agency

Silvia Rodriguez is a professional working in the fields of digital and social media, with a background in television. She has in-house and agency experience and has a passion for working on creative projects where she can exercise her love of writing and storytelling.

Currently, Silvia serves as Account Executive at The Axis Agency. A key member of the Digital and Social Media practice group, she leads ongoing content creation, copywriting and community management for a series of global client accounts such as Kaiser Permanente, Pine-Sol and Flonase® Allergy Relief.

Prior to joining Axis, Silvia worked at Univision Network as a community manager for several leading prime-time show properties, including: La Banda, Nuestra Belleza Latina and Latin Grammys. There, her duties included: growing online fan communities across Facebook, Instagram, Twitter, Periscope, Snapchat and Vine; executing digital influencer programs; and co-producing exclusive BTS content packages with popular talent.

Silvia has also worked with Discovery Channel Latin America and NBC Universal, where she helped produce both short-form and long-form digital content for several key entertainment franchises.

She graduated from Florida International University in 2013, majoring in Journalism/Mass Communications and Religious Studies. As a student, Silvia was a board member of the campus chapter of the Society of Professional Journalists (SPJ) and the media editor for the South Florida News Service, as well as a founding staff writer for Bay View Magazine, the SJMC’s official alumni magazine.

Originally from Caracas, Venezuela Silvia is fully bilingual and bicultural.