Nataly Neuman

NAMAR Co-Founder | FIU Alumnus 2014 

Born and raised in Miami, Nataly is a Florida International University alumni who graduated with a BA in Psychology from the School of Integrated Science and Humanity in 2014. Following graduation, Nataly was accepted into NYU’s Steinhardt School of Applied Psychology for a Masters degree in Mental Health and Wellness in 2015.

During her time as a masters student, Nataly interned at Fordham University Career Service Center as a Career Counselor. There she was able to assist students in finding their passions. In doing so, she began to gravitate towards her own passion which was to combine positive psychology and art. She discovered that creating striking imagery for brands and assisting in the development of brand narratives involved both. After two incredible years in NYC, Nataly moved back to Miami in 2017 and began working as a Branding Specialist for YZY inc. YZY is among one of the largest importers, exporters, manufacturers and distributors of mass-market fragrances and beauty products in North America. As a branding specialist, Nataly was in charge of sourcing and managing a team of marketing and creative contractors in order to create and design a variety of fragrance lines. In doing so she utilized psychological principles such as color psychology and aromatherapy in order to create unified and cohesive brands.

In August of 2019, Nataly launched NAMAR alongside business partner Margie Stein, an on-the-go sustainable cutlery brand inspired by pandemic safety. Additionally, Nataly’s non-branding obsessions include painting, pilates and all things coffee. She loves spending her time with her husband, friends and family!