A Freakin’ Axe Commercial That Works

During the Super Bowl there was an awesome commercial for AXE Kiss For Peace.  It was very memorable because of the action scenes and the build-up to the final surprise.  AXE saves the day.  However, it could be better if the name AXE is introduced earlier.  AXE does very well in their commercials and males tend to like their product because of their creativity.  The insight for their Super Bowl creation is that most people don’t want war in the world and they think a smell can inspire man to want to please and be happy with a woman.  The elements that made this commercial unique are the surprise of the product until the end and the promotion of peace.