The most talked about 2014 Super Bowl Ads

The Super Bowl: it’s a big pair of words, isn’t it? The adjective “Super” at the start makes it so powerful that you would think it is the biggest game in the world (though, maybe it is).

In this crazy advertising realm, we still acclaim it as a big event. Even when they are not the “Oscars of advertising,” (as many call them), Super Bowl commercials allow the crazy side of the brands can be shown.

This being said, there are a ton of ways a commercial can appeal to thousands watching this main event. For example, the Coca-Cola ad which appealed to the minorities of the US, which, (even when it was really polemical) spoke to the inclusive nature of American people. This showcased how Americans proudly help people looking for the opportunity of a better life.

There are other ways to gain attention during this event. Some opt for funny and simple ways, as T-Mobile. They were promoting their plan-cancellation program by signing up in one of their data plans, and saying that they were planning to use the money they would have surely spent on celebrities for the ad on the same program they were advertising.

Budweiser appealed to patriotism. This is a precious value, which they know, as the brand has made a great effort for the last decades to be considered the American beer.

There are some ways to know if an ad was really effective. For example, using real time tools such as Twitter hashtags. However, the real buzz that will prevail is the one that is “provoked” by the opinion leaders, the media that is around the event and the “provocateurs” who are those people with an amount of followers and a higher enough level of influence to make their message be heard by the masses.