2 High Paying Jobs a Master’s in Communications Will Help You Secure

The main objective of Florida International University’s Global Strategic Communications – Creative Track program is to train the best creative minds with the skills and knowledge necessary to analyze a business challenge and recommend the best creative marketing communications solution. The majority of students who graduate from this particular program go on to become successful copywriters and art directors in advertising agencies. Here’s how this program can help you secure a high paying position as a copywriter or art director.

Art Director Salaries

Art Directors who have at least 5 years of experience typically make between $65,355 and $125,451 annually. Depending on location, the salary may be higher and some positions offer more with benefits and bonuses, etc. For example, senior art directors who work in the TV and film industries in New York or Los Angeles usually earn at least $150,000 a year.

What Do Art Directors Do?

At any given time, an art director might be designing advertisements, websites, outdoor media, and brochures, or instructing a team of designers to do this type of work. Art directors are responsible for maintaining consistency within marketing and advertising campaigns.

An art director is in charge of every visual element part of a campaign. Art directors are responsible for making sure a creative vision comes into fruition and that such a project has a high aesthetic value. An art director guarantees that all the visual elements of the project are attractive and inspire the audience and consumers. For example, in photography, art directors may be in charge of creating mood boards, selecting and arranging the color palette, wardrobe, and composition. If you are a creative and enjoy creating content then you might be interested in studying to become an art director.

Copywriter Salaries

Entry-level copywriters should expect to earn annual salaries ranging between $37,327 and $57,443. Expect to receive anything from $15 dollars the hour to $30 dollars the hour. Professionals working in bigger cities, like New York City, can expect to make more money, as well as those with more experience and expertise.

What Do Copywriters Do?

The role of a copywriter varies depending on the industry, company, and more. As a copywriter, one might write annual reports, blogs, white papers, case studies, scripts, web content, marketing emails, or book ghosting for CEOs. There’s so much a talented writer can do for marketing and advertising agencies. The purpose of copywriters is to provide materials that can help businesses increase traffic, profit, and awareness of the brand to the public. Copywriters work hand in hand with art directors creating campaigns. They write slogans such as Nike’s “You Can Do it”, or Dunkin’ Donuts’ “America Runs on Dunkin’.”

In marketing, copywriters are responsible for driving organic traffic to e-commerce websites by increasing online visibility through SEO friendly content. SEO stands for search engine optimization, meaning that copywriters include special keywords that have a high search volume into the written content. Copywriters are also known as ghostwriters because they write for other companies while remaining anonymous. If you have a passion for writing then a career as a copywriter might be right for you.

Global Strategic Communications – Creative Track Master’s Program Can Get You To Where You Want To Be

FIU’s Master’s in communication program is designed for creative students who have completed undergraduate degrees from accredited academic institutions and want to work in advertising as copywriters or art directors. This program combines advanced courses in creative art direction and copywriting skills with the in-depth study of creative strategy, research, and communications theories in the field of advertising.

During the Creative Track Master’s program you will learn about:

• Communications Theory
• Global + Multicultural Consumers
• Research Methods
• Creative Strategies

FIU professors are masters of the arts in the practices and technologies performed in today’s most revered advertising agencies. You will be able to become proficient in advanced art direction and copywriting skills and be taught by the best professors in Florida.

Learn More About Florida International University’s Creative Track Program

Visit Florida International University’s website to learn more about the Global Strategic Communication Creative Track Master’s Program. Contact Grizelle De Los Reyes, Director of the FIU-MAS Creative Track Program at gdelosre@fiu.edu or fill out the contact form for additional information.

About Global Strategic Communications Creative Track Master’s Degree Program

The Global Strategic Communication Creative Track is a 39-credit hour program leading to a Master of Science in Mass Communication degree. This interdisciplinary program combines Florida International University’s Global Strategic Communications graduate curriculum in communications theory, research, and strategy with Miami Ad School’s advanced skills curriculum in Copywriting and Art Direction.