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The Degree Path to Become a Leading Creative in Advertising
Becoming a leading creative in advertising means mastering a creative skillset, and knowing the role it plays in branding and business. It means being able to communicate an artistic vision to both a client, and a creative team. It doesn’t happen if you don’t have an impressive portfolio of engaging work that showcases talent and leadership. At Florida International University’s Global Strategic Communications (FIU GSC) program, we offer a Master’s degree in partnership with the world reknowned Miami Ad School that will serve as the boost you need if you dream of leading a creative team in the complicated world of advertising.
Paths Towards Creative Leadership
FIU GSC along with MAS offer Master’s degrees in either copywriting or art direction. Either of these paths can be parlayed into a leadership position when combined with the right skills and determination. The important thing to understand is that mastery of one, and familiarity with all mediums, are key components to being able to inspire creatives. Leadership is its own skill that requires a different type of practice from an artistic pursuit. You can make a powerful impression on people if you combine both.
Build An Impressive Portfolio with Lessons from Experienced Faculty
With a pedagogy grounded on decades of experience in the world of advertising, our faculty is prepared to teach you what qualities they saw in creative leaders, and how you can learn to embody them. You will learn what type of copy and visuals work across multiple platforms: TV, radio, print, digital media and so on. Our faculty members know that a strong portfolio is the first thing most advertising employers want to see. You will have numerous opportunities to create, recreate, and perfect work that will show hiring professionals you are worth their time.
Develop a Worldwide Network from a Great Starting Point
FIU GSC partnered with MAS proud to have produced students who work for premier ad agencies around the world. In a diverse class of students, you are likely to find the people who will help propel you to the places you want to go. Networking is a crucial part of any industry, and advertising is no exception. This also offers opportunities to practice leadership as you sharpen your creative skills. Starting in Miami, one of the best cities in the world for creative work, you’ll have a launch pad where the sky will truly be the limit.
Learn More About Florida International University’s Creative Track Program
Visit Florida International University’s website to learn more about the Global Strategic Communication Creative Track Master’s Program. Contact Grizelle De Los Reyes, Director of the FIU-MAS Creative Track Program at gdelosre@fiu.edu or fill out the contact form for additional information.
About Global Strategic Communications Creative Track Master’s Degree Program
The Global Strategic Communication Creative Track is a 39-credit hour program leading to a Master of Science in Mass Communication degree. This interdisciplinary program combines Florida International University’s Global Strategic Communications graduate curriculum in communications theory, research, and strategy with Miami Ad School’s advanced skills curriculum in Copywriting and Art Direction.
