Which Masters Degree is Tailored for Creatives in Advertising

At the 2019 Global Association for Creative Advertising & Design Awards, more commonly known as D&AD, two American agencies were presented with the coveted Black Pencil award. The award is considered to be one of the highest honors in the industry. Wieden + Kennedy Portland won a Black Pencil for work performed on behalf of sports apparel giant Nike in a campaign featuring controversial NFL quarterback Colin Kaepernick. Droga5 was recognized for its “Truth is Worth It” campaign on behalf of The New York Times. Earning a D&AD Black Pencil means advertising creativity in its highest and finest expression.

When dealing with clients such as Nike and the NY Times, they often know what they are looking for. Notice how both campaigns reflect the political zeitgeist unraveling since 2017. Staying on-brand while delivering a creative message on a delicate topic is not an easy task, but reflects one of the stand-out territories a brand can find itself in during this charged political era. It is precisely what the Kaepernick powerful Nike campaign professes: “Believe in something. Even if it means sacrificing everything.” Needless to say, the bar has been raised for marketing and advertising professionals. To let your creative flag fly, you need to sharpen your skills. How can you find your voice and sharpen your creative skills? Let’s break it down.

Demonstrating your creative skillset starts with robust education, and this is especially true when you are applying to a competitive industry like advertising. Advertising is an attractive field where creatives can transform their passions into lucrative careers.

How do you know if you need a tailored advertising degree focused on creative marketing and advertising? If you are passionate about the following:

• Writing
• Art direction
• Staying up to date on the latest creative and artistic trends
• Understanding the key insight and media to effectively connect with an audience

Creative advertising is the right career track for you, and a tailored master’s degree program can help accomplish this.

Florida International University (FIU), in partnership with the Miami Ad School (MAS), brings you a unique educational experience that has helped creatives thrive in the fields of advertising and marketing. Let’s explore how a master’s degree is tailored for the advertising industry:

FIU and MAS Present: Global Strategic Communications – Creative Track

The GSC Creative Track represents FIU-MAS’s commitment to advancing the future of the advertising industry. This track focuses on delivering global perspectives to students of art direction and copywriting. This program, which results in a Master of Science in Mass Communication, enjoys a high graduation rate.

Join the Ranks of FIU-MAS Creative Alumni in the Advertising Industry

If you are a creative individual with an undergraduate degree from an accredited university, this graduate program is tailor-made for you. This is your opportunity to pursue a graduate degree that merges advanced theories of creative strategies with the in-depth study of creative techniques. You can discover and practice the most effective, field-tested methods used in the modern field of advertising. As part of the Florida College System, FIU is a fully accredited institution of higher learning.

Graduate students of the FIU GSC Creative Track program are expected to complete 39 credits from a one-of-a-kind curriculum formulated in conjunction with the world-class Miami Ad School.

The institution has been ranked year after year as one of the best advertising schools in the world based on the awards graduate students receive throughout their careers, according to the Gunn Report, a world-class advertising ranking authority.

Education Delivered in Beautiful Campus Locations

This master’s degree program lets you study at two gorgeous locations. Once you are accepted into this program, you will enroll at both FIU’s Biscayne Bay Campus and MAS in Wynwood, where you will be surrounded by street art and galleries ideal for inspiration.

How to Begin Your Master’s Education in Advertising with FIU-MAS

When applying for jobs in a competitive field like advertising, world-class education from an institution with an impeccable reputation in the advertising industry will help you generate rapport with a network of influential insiders. To learn more about this program, get in touch directly with Grizelle De Los Reyes, director of the FIU-MAS Creative Track Program.