Master of Science in Global Strategic Communications: Management Track Vs Creative Track

With Florida International University in partnership with the award-winning Miami Ad School, you get presented with two possible options when studying a Master of Science in Global Strategic Communications. One is the management track, and the other is the creative track. This is very appropriate for the world of advertising, which is exactly where these two skill sets meet. Both can be enriching professional paths and be choosing between them a matter of knowing your professional goals and understand the skills necessary for each. Let’s take a look at the different personalities involved, and how they come together in the world of advertising.

The Creative Track: A Path for Professionals with an Artistic Or Creative Side

Advertising serves as an attractive career path for creatives who are looking for a path that will offer them a lucrative career. For example, let’s say you love to write. You can get pursue a career as an advertising copywriter. Every business needs copywriters, graphic designers and many of them need overall content creators in different formats. If you have a passion for any of these skills, you would thrive in the creative track of the masters in global communication program. If you are interested in any of these fields, the creative path is best for you.

The Management Track: A Path for Conscientious Business-types

If your interests are on getting an international perspective on topics as reputation management, branding, social media, crisis communication, and professional ethics, a management track may be perfect for you. This is a good choice for people who are passionate about efficiency and know how to walk the line where business and creativity meet. This is a crucial, but often overlooked part of any creative project.

The Value of Location and Networking When Pursuing a Path in Advertising

When you study at FIU-MAS, you get an opportunity to be surrounded by art in the bright and beautiful Wynwood district of Miami, South Florida. Wynwood is crowded with open-air art galleries and massive murals. Not only that, there is an abundance of cafes, sushi spots, bars and food trucks, all of which make excellent places to make connections with the very people who will populate the future of the advertising world.

How to Get More Information About Choosing the Right Path with FIU-MAS

If you are interested in learning more about either a management or creative track with FIU-MAS, please contact us. Whether you know exactly what you want to do or need more information to figure it out, we can help you. You can reach us by emailing Grizelle De Los Reyes, program director at gdelosre@fiu.edu or contact us online to start your journey towards an advertising career that is not just lucrative but creatively enriching and fulfilling as well.