What is Strategic Communication and Why is it Important?

Strategic Communication is a combination of both theory and practice that seeks to understand the effect of culture on all aspects of marketing communications. Globalization, global branding strategies, and classification models of culture are all issues covered within this study. Strategic Communications studies the dynamics of consumer behavior, trends in marketing strategies, and shifts in global culture.

Strategic thinking is crucial since it fuels creative processes. Strategic communication helps make creative ideas sound smart and strategically sound. In communication programs, for example, you learn the process of becoming a strategic creative and how to approach the creative side of the research process while uncovering “insights” that will lead to writing an effective creative strategy statement. Strategic communicators formulate communications strategies, creative briefs as well as develop solutions with their creative team based on their own strategies.

If you are interested in pursuing this career path we highly recommend that you look into FIU’s Global Strategic Communications Creative Track program.

Strategic Communications Master’s

The Global Strategic Communications Creative Track is a 39-credit program that culminates in a Master of Science in Mass Communications degree awarded by Florida International University and graduation from world-renowned Miami Ad School’s portfolio program. The interdisciplinary program combines graduate-level academic courses with the creative skills-building curriculum taught by the leading portfolio school in the world.

FIU’s partnership with the Miami Ad School will allow you to build an impressive portfolio of work and give you the opportunity of having real-life experience before entering the field. Preparing you to become a competitive candidate for any job within this industry.

Strategic Communication Courses

In this master’s program, you will be able to take many courses in the vein of strategic planning in order to become proficient in strategic communications. Some courses you can expect to find within this creative track program are the following:

• Global Strategic Communications
• Research Strategy
• Law & Ethics in Mass Communication
• Theories of Mass Communication
• Thinking Strategically
• Social Media

This program also allows students to study a quarter away to work on their portfolios and gather resources to support their professional work in order to submit to agencies. The Global Strategic Communications Creative Track will also help you expand your network and allow you to come in contact with the greatest professionals within this industry.

FIU’s professors along with Miami Ad School’s top creative professional will mold students into the strategic communicators this industry needs.

For more information on the GSC program, contact Grizelle De Los Reyes, Director of the FIU-MAS Creative Track program at gdelosre@fiu.edu