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As a copywriter, writing is minimal compared to the rewriting and the challenge of translating creative thinking into a successful campaign. This is not simply a skilled discipline but a collaborative experience at an advertising agency. A copywriter will set up strategies for communication and elaborate on concepts for advertising campaigns. Why Copywriting Is Needed […]

Some creatives attempt to break into the advertising world on their own, but they often don’t realize how graduate school can help maximize their potential.   Deciding whether graduate school is necessary for you as a creative starts with understanding the following:     All creative jobs are competitive. The more desirable they are, the […]

Demonstrating your creative skill set starts with a robust education. This is especially true when you are applying to a competitive industry like advertising.   Advertising is an attractive field to many creatives who are looking for ways to transform their skillset and passions into lucrative careers.   If you are passionate about:   Writing […]

Careers in advertising offer different salaries based on location, education and experience. However, let’s address this question assuming the job seeker a newcomer to the field. Junior Copywriter: 0-1 year of experience: ~$42,103/yr (Source: Glassdoor) Junior Art Director: 0-1 year of experience: ~$40,000/yr (Source: Glassdoor) Junior Graphic Designer: 0-1 year of experience ~$41,000/yr (Source: Glassdoor) […]

Before you get a master’s degree in advertising, you should figure out if advertising is the right path for you. Let’s take a look at some of the factors you should account for when considering a master’s degree in advertising. Do you like creative work? Can you handle multiple projects at once? Are you good […]

Every modern brand needs a social media copywriter to stay relevant. However, even experienced copywriters should know that social media writing has its own rules. Long Facebook posts get dismissed with ‘TLDR’ (Too Long, Didn’t Read). Twitter lets you write a maximum of 280 characters. If you used all 280, you may have used too […]

More career paths in the field of advertising are available to you if you have a degree, than if you do not have one. Advertising is a competitive field. Earning a degree demonstrates your education and commitment to the field. Without one, your path through the field can be a little bit more complicated. Let’s […]

Most of the time, companies profit from advertising. However, creating a piece of highly visible media comes with certain risks.   In the age of social media, certain ad campaigns have become PR nightmares for brands. Mistakes happen when people who don’t know what they are doing take the reigns of mass communication.   How […]