Copywriter Job Requirements in the Digital Age

The digital revolution has created upheaval in almost every industry, but it has also changed the nature of copywriting. Copywriting for advertising is an attractive career option for creative types who love to write and want to find a future with this talent.

However, the digital age has added an entirely new set of rules to learn about when copywriting. It isn’t just enough to follow the tried and true rules of keeping things short, sweet and visual. It’s also about understanding the unique way in which digital copywriting is shared and spread. Here are a few simple things to remember.

• Most people skim articles online
• You should know basic SEO practices
• You should be tuned into the latest trends in digital media (memes are fair game)
• You must ask yourself what elements make an article “shareable”

Typical Job Requirements of Becoming a Digital Copywriter

The soft skills: You have to be able to communicate the brand’s message in an original and creative manner. You have to be able to adapt to a selection of different brand voices, as most copywriters write for more than one client. It’s best if you have a great deal of curiosity so that you can soak up everything you need to know about a new product, service or brand.

The hard skills: Aside from clean writing, and sharp eyes for editing, you need a basic understanding of how search engines such as Google operate. You should understand which terms are likely to enter into a search bar when someone wants to find information about your topic.

The Education You Need to Thrive as a Copywriter

It’s fun to have a career that lets you tap into your creativity and love of writing to succeed. However, this field is extremely competitive. One of the best ways to set yourself up for success is through proper education for your career. The unique educational partnership of Florida International University and Miami Ad School can help you develop the skills you need to impress employers and land great jobs. You get ample opportunities for hands-on learning, which is the key to building a portfolio of material that will help you launch your copywriting career. Many FIU-MAS students get to work with industry professionals on real-life advertising projects well before graduation, which is an excellent way to get your foot in the door by showing that you have some experience.

Start On Your Path to a Copywriting Career with Guidance from FIU-MAS

There is an extensive alumni network that has gone on to work in top advertising agencies all over the globe after graduating from FIU-MAS. This will give you people you can connect with as you progress down your path to your dream career. Beyond that, you get to study in the Wynwood district of Miami, a colorful art district rich with inspiration and new ideas. To begin your journey with FIU-MAS, contact us online or send an email to Grizelle De Los Reyes, the program director, at gdelosre@fiu.edu.