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So far bfriedmn has created 374 blog entries.

Top 5 Skills Every Creative Director Needs to Have

People who love playing with all forms of media often find their dream careers as creative directors for advertising agencies. Creative directors need to know how to combine good business sense with the ability to lead creative teams. You will spend some of your days directing writers, photographers, designers, and videographers to develop a brand’s […]

By |2018-08-06T09:57:45-04:00August 6th, 2018|Blog|Comments Off on Top 5 Skills Every Creative Director Needs to Have
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How to Start Your Career in Advertising Right After Graduation

Landing your dream job in the competitive advertising industry requires the right education, a great portfolio and excellent interviewing skills. Advertising is an appealing career to many creatives who want to figure out a way to monetize their vision and skill set. Graduation is equal parts exciting and scary for many people. On the one […]

By |2018-07-24T09:30:28-04:00July 24th, 2018|Career Development|Comments Off on How to Start Your Career in Advertising Right After Graduation
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Measuring Impact eBook

Advertising is one of the cornerstones of business. Your product or service is only as good as your ability to find your target base and communicate the value you can provide them. You must be clear, creative, and most importantly, impactful. The question that arises, is “how can we know if our ad spending is […]

By |2018-07-23T16:15:19-04:00July 23rd, 2018|eBook|Comments Off on Measuring Impact eBook
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2 Creative Degree Paths That Can Land You a High Paying Job

Finding a high paying job can be challenging for creative people, but advertising offers a reliable path towards that goal. Advertisers have the challenge of balancing practical business concerns with creative visions. For people who love to write or work with visual art, advertising offers numerous opportunities. A master’s degree in mass communications such as […]

By |2018-07-10T09:31:32-04:00July 10th, 2018|Career Development|Comments Off on 2 Creative Degree Paths That Can Land You a High Paying Job
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5 Tips to Improve your Copywriter Resume

When you’re applying for a copywriting job, the bar for your application materials is a little higher than for other types of roles. Advertising copywriters are responsible for making the brand and agency they represent look as professional as possible in their written material. They need to prove their capacity for creativity and precise writing […]

By |2018-07-03T09:30:26-04:00July 3rd, 2018|Copy Writing|Comments Off on 5 Tips to Improve your Copywriter Resume
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Advertising Graduate Program Tailored for Creative Professionals

Creative professionals face a number of challenges, from figuring out how to monetize their skills to distinguish themselves in competitive and difficult fields. With an advertising graduate program tailored for creative professionals, you can learn how to solve this problem and many others that professional creatives face. Florida International University in partnership with the award-winning […]

By |2018-06-22T09:04:49-04:00June 22nd, 2018|Advertising|Comments Off on Advertising Graduate Program Tailored for Creative Professionals
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Becoming an Advertising Copywriter: 4 Tips for Launching Your Career

A career as an advertising copywriter can be creatively fulfilling and financially rewarding. Copywriters are responsible for every written element that appears in an advertising campaign. This can include everything from billboards to magazines inserts, online advertisements, blogs, articles and social media engagement such as Facebook posts and Tweets. All of these elements must be […]

By |2018-06-20T10:00:11-04:00June 20th, 2018|Copy Writing|Comments Off on Becoming an Advertising Copywriter: 4 Tips for Launching Your Career
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Advertising Copywriter Portfolio: What Employers Are Looking for

You love to write, and you want to get paid to do it. If this is the case, one path you may want to consider is that of an Advertising Copywriter. While this job is relatively more attainable than planning on becoming a best-selling novelist, attracting the attention of an employer can still be a […]

By |2020-05-28T14:54:27-04:00June 14th, 2018|Art Direction|Comments Off on Advertising Copywriter Portfolio: What Employers Are Looking for
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Masters in Advertising Program for Creative Professionals

Name a product you either use or consume every single day. You probably said something like food or coffee, and that is certainly true. Now name a form of creative art you encounter every day. No matter where you go, whether you are walking down the street or turning on your TV at home, you […]

By |2018-06-12T09:13:09-04:00June 12th, 2018|Learning about GSC|Comments Off on Masters in Advertising Program for Creative Professionals
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Advertising Art Director Job Description and Requirements

Art Directors control the look and feel of advertisements across multiple media ranging from TV and radio to print and digital. Essentially, you have to be able to make sure that your material is going to deliver the client’s message with an excellent first impression that encompasses a clever idea, visuals, and copy. As an […]

By |2020-05-28T14:57:58-04:00June 7th, 2018|Career Development|Comments Off on Advertising Art Director Job Description and Requirements
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