5 Daily Doses of Inspiration It is 6:30 am and you are barefoot taking strides along the shoreline. You can feel the wet sand between your toes, breathe in the morning salty ocean and see the sun rising over the horizon. The beauty of what is earth sparks your inspiration! Mental stimulation & inspiration is […]
Welcome the TrackSpring Drone The 21st century security system for our offspring During the 1950’s, an era of low crime, stay-at-home moms and safe communities, parents lived in minimal fear and trepidation of the well-being of their children. Today, with stories that range as far as school shootings and child kidnappings, parents across the nation […]
All I knew about Creatives before Miami Ad School was from the movie and book 99 Francs written by Frédéric Beigbeder. Watch Trailer here: http://youtu.be/sF4EL5G7qhQ This is a French novel follows Octave, a successful Art Director that appears to have it all. Not only is his job going well, but he has surrounded himself with expensive material […]
An advertiser’s introspective look at cliches, stereotypes and hipster frames without glasses Just like in Hasbro’s game “Guess Who,” we can decipher certain appearances, behaviors, quotes, clichés, and stereotypes that apply to the people working in the creative industry. Imagine Jules Winnfield asking what Marsellus Wallace looks like (well, it’s not a great joke if you haven’t […]
Everyone carries a stereotype, and being labeled as a Creative is no exception. If you have a fascination with color, shapes, visuals and anything associated with the 5 senses which stimulates the brain, you're pretty much there.
The word “creative” can be risky. In an industry like advertising, word choice is crucial. It can make the biggest difference in the world, especially if it is used to describe a person’s job title. A simple word such as “creative” usually has good connotations. It is associated with innovation, art, crafts, and performances. However, it also has […]
Who Are Creatives? If you were asked to draw a picture of a creative person, what would your picture look like? Would it be a stereotypical hipster with Warby Parkers or Ray Bans, whose every sentence began and ended with a swear word. Would it be someone with long hair and a beard? Someone with a […]
Some think creative people are just creative. It’s as if the creative person is a thinker or lives in the clouds with no actual understanding of reality and the way the world really works. Obviously, this is not true. A creative person can handle many different tasks that require logical thinking. Creatives can have a unique way […]