The highest calling of this brand is to keep alive the coffeehouse tradition and the craftsmanship of the barrista. The Starbucks experience is the same everywhere you go and the atmosphere in the coffeehouse is always top-quality. Starbucks has the same lighting, music, and woodsy atmosphere that position it to be the standard in its market. […]
Some think creative people are just creative. It’s as if the creative person is a thinker or lives in the clouds with no actual understanding of reality and the way the world really works. Obviously, this is not true. A creative person can handle many different tasks that require logical thinking. Creatives can have a unique way […]
If I were to create a product, it would enhance entertainment and better suit the needs of people who want to watch TV. TV is an important part of our culture because it provides people with entertainment and news. It is a part of the everyday lifestyle of many people. Although many don’t watch TV, […]
I have learned a lot about my skills as an art director this past year, but the one I think I think I have enjoyed discovering the most is my own personal art direction style. Every student’s art direction is very unique from the next. This doesn’t mean that one is better than the other, […]
48 Things (& Counting) MS GSC – Creative Track Does To You. Growth is the only evidence of life – Cardinal Newman Believing in the words of Cardinal Newman, who said, “Growth is the only evidence of life,” I began the quest for evolution and fulfillment of my life plan. New York City is my calling, and […]
Growing up in a public school system, they teach you to work independently. You are trained to view everyone else in your class as competitors. This is the Hunger Games and the odds are only in your favor if you can get the best grades in every subject, every time. It’s a lot of pressure, […]
The Super Bowl: it’s a big pair of words, isn’t it? The adjective “Super” at the start makes it so powerful that you would think it is the biggest game in the world (though, maybe it is). In this crazy advertising realm, we still acclaim it as a big event. Even when they are not the […]
Working with different people is awesome. By different people I mean a person from a different country, with a different background and with a different way of thinking. I was born in Uruguay, a very small country from South America. So I have a very distinctive background. One of the best people I’ve ever worked […]
Super Bowl ads make people that do not work in the industry feel like they are the judges of an Ad Contest. It makes them feel excited about the game being paused. They actually enjoy looking at an ad and evaluating if it met its expectations. I think this year, people just got disappointed. It […]
The SuperBowl has been known as the epitome of advertising showcases for the entire duration of this 20-something’s life. Toted as the ultimate display of what the industry has to offer, each agency and brand represented during the game is under immense pressure to stand out as millions of consumers watch on and judge. In […]