Is the Radio Shack’s blast from the past commercial its ticket to a successful retail future? Defying the norm of being phenomenally inspirational or outrageously funny, this years RadioShack ‘Phone call’ Super Bowl commercial by GSD & M evokes nostalgia. Nostalgia, emerging from a trip down memory lane of a beloved era – The 80’s.Bringing […]
Well, first of all, I would like to give you a warm welcome. This blog will be a place where you’ll be able to find a world of experiences, thoughts, ideas and feelings mixed with some of the knowledge I’ve acquired in these crazy advertising realms. The person you’re reading right now is me, Gregorio […]
The SuperBowl is home to two things: great football and really expensive ads. A good game can have people talking about it for days, but a good ad can produce results that will last much longer for the product or service being advertised. In 2010, Frito Lay launched an onslaught of ads in an […]
It’s hard to believe that it was only a little over a year ago that I graduated from FIU with by Bachelor’s degree in Advertising. Most people questioned why in the world I would want a Master’s degree that was so similar to what I had just studied, but I knew I needed a little extra qualification […]
I have always thought of myself as someone who really knows herself. I take time on a regular basis to hang out with myself, I always have. As long as I can remember, I would go places by myself on occasion to just be alone with my thoughts, or read, maybe even occasionally draw or […]
For the past several years, ad agencies have done such a great job bringing us consumers a compilation of compelling commercials, that they are genius, memorable, and effective marketing for the product. One specific commercial that not only kept my attention, but has also as stuck in my memory, is “The Force” commercial of Volkswgen Passat. This commercial aired in […]
One of my all time favorite all time Super Bowl ads, which I’m sure many in the industry would agree, is Apple’s “1984” aired once only in 1984. It was brilliant and revolutionary much like the brand itself, however not one of the ones that relates to me on a personal level. When comparing a […]
In the pursuit of knowledge Ever since I started the journey of pursuing my professional career, I’ve encountered different people and teachers that, on several occasions, have asked me about my future and what I want for it, about what am I expecting to get out of each experience, and about the goals I’m trying […]
Sometimes briefs can be challenging. Coming up with an insight that inspires the creative executions is not an easy thing to find. However, I don’t find myself with a creative block as often as others seem to do. I believe that is because I have a process, a mental strategy that even on my worst […]
Based on the philosophy of Simon Sinek, I have designed a product. If you are curious who Simon Sinek is and what his philosophy is, check out this video: Wouldn’t it be great if you called “Marco” the things you have lost will call back “Polo”? Why There are things dear to us or important […]