Writing for advertisements is far more than dry business facts. You need to be able to bring emotion, color, and life to your writing just as a creative writer would. As a matter of fact, the techniques of both trades are very similar, but with slightly different end goals. Technique Number 1: Sensory Detail Every […]
Our free ebook summarizes the fundamentals of brief writing, guided tactics, and skills every creative should know. Learn about standard agency’s work processes on brief writing and a recompilation of characteristics a creative should look for in a brief. In addition, we provided a recap of the Do’s and Don’ts for general creative brief strategies. We hope […]
Copywriting is a great field. The discipline allows you to simplify complicated ideas and present them for individual consumption. Nevertheless, you need to be aware of one fact of this exciting world: copywriting is a competitive field. Hundreds of job seekers sent in their work experience and references. You do not want your resume to […]
Copywriting is an attractive professional option for people who love to write and want a reliable way to translate that passion into a career. Advancing your copywriting career means constantly finding ways to build your portfolio and get your work published and read. There are so many dimensions to a writing career that go beyond […]
Creatives are attracted to the role of advertising art directors because this position offers a career rich with novel challenges and opportunities to work a with a wide variety of mediums. However, this is a competitive field. When you apply to become an art director, you are going to have to take extra steps to […]
Florida International University (FIU) in partnership with Miami Ad School prides itself on delivering relevant, hands-on lessons that students can take with them into the competitive and challenging field of creative media work. That’s why we’re proud to have Duran Inci, COO of Optimum7, a digital internet marketing and technology company, to serve as guest […]
With Florida International University in partnership with the award-winning Miami Ad School, you get presented with two possible options when studying a Master of Science in Global Strategic Communications. One is the management track, and the other is the creative track. This is very appropriate for the world of advertising, which is exactly where these […]
Copywriters are in demand now more than ever before. Every business has an online platform. This means that in addition to all the traditional advertising and marketing materials that copywriters handled in the past, there is a pressing need for businesses to maintain a robust online presence through blogs and social media content. Businesses also […]
The digital revolution has created upheaval in almost every industry, but it has also changed the nature of copywriting. Copywriting for advertising is an attractive career option for creative types who love to write and want to find a future with this talent. However, the digital age has added an entirely new set of rules […]
In a field as dynamic as creative advertising, to not be constantly learning is to be left in the dust. The true titans of the industry are constantly keeping up with the latest information and are readily putting those new ideas into practice. It is a sink or swim environment and if you are not innovating, […]