When getting started in the advertising marketing world you may think, “I don’t care what kind it is, I just want a job!” But you would be making a grievous career mistake from the onset that could alter the course of your professional development. At the start of your creative career, it is relatively simple [...]
A storyteller can use multiple mediums to tell their tale. Good video content is much sought after with many available distribution platforms such as television, digital streaming, and social media. Even sites like YouTube, Tik Tok, or Instagram have methods of using video to engage with their audiences. On social media, video storytelling is more [...]
Copywriting includes a number of specialties. There is creative copy, SEO copy, ad copy, and landing page copy among other examples. Ad copy that converts means that the copy has drawn in the audience to the point of persuading them to purchase a product or service. While all copywriting is for a purpose, converting readers [...]
Graphic design in 2020 will continue to be bold and experimental in their look and feel. We say this because, in the Creative Track of the GSC at MAS/FIU, our students are creating the future trends without permission from the industry but not without due regard to its current aesthetics and technology. Our program prides [...]
The user experience and design career path fascinate people because the psychology of consumers’ spending habits is highly influenced by this field. You want people to enjoy using online apps, but also offline stores and outlets. This means you enjoy solving problems and applying various disciplines to improve on a given application. At Florida International [...]
You’ve worked hard to graduate and earn your diploma. Now that the day has come, you are probably wondering, “what is next”? You may have come to the realization that the easiest part of life is now over, even though all those all-nighters and endless days writing research papers might have seemed otherwise. Your young [...]
The need for advertising will never fade as consumers will always respond to well-crafted messages about products that satisfy consumers’ wants and needs. Jobs in advertising will change, but changes in the industry are not new. If you are interested in working in this industry, it is key to pivot, adapt and train for these [...]
While studying in FIU/MAS’s Global Strategic Communication Creative Track graduate program you will be weighing your career options upon graduation, from working as a freelancer to working in a digital marketing agency. You will find out that your options will open up as you become exposed to many professionals doing distinct and unique work in [...]
