Creative Development Archives - Page 6 of 6 - Global Strategic Communications Creative

Renewing and Surviving: How to Defy Status Quos

There will always be ideas which you think cannot be surpassed. They can’t be done better; they are at the top of their game. From this, great creatives are inspired and challenged. When creatives must digest the current status of the product, derive ways to make it better, and deter all obstacles, creatives finally have a chance to improve the […]

By bfriedmn|2014-03-28T23:32:25-04:00March 28th, 2014|Ad/ Creative Campaigns, Creative Development, Uncategorized|Comments Off

Do you have a Creative Brain?

Everyone carries a stereotype, and being labeled as a Creative is no exception. If you have a fascination with color, shapes, visuals and anything associated with the 5 senses which stimulates the brain, you're pretty much there.

By bfriedmn|2014-03-28T19:27:28-04:00March 28th, 2014|A brand called you, Creative Development, Creative Freedom, Hobbies and Creativity, Uncategorized|Comments Off

A Creative Genius Bares All About What It Really Means To Be A Creative

Some think creative people are just creative. It’s as if the creative person is a thinker or lives in the clouds with no actual understanding of reality and the way the world really works. Obviously, this is not true. A creative person can handle many different tasks that require logical thinking. Creatives can have a unique way […]

By bfriedmn|2014-03-21T16:41:02-04:00March 21st, 2014|Creative Development, Creative Freedom, Uncategorized|Comments Off

Art Direction

I have learned a lot about my skills as an art director this past year, but the one I think I think I have enjoyed discovering the most is my own personal art direction style. Every student’s art direction is very unique from the next. This doesn’t mean that one is better than the other, […]

By bfriedmn|2014-03-21T16:28:19-04:00March 21st, 2014|Art Direction, Creative Development, Uncategorized|Comments Off

Getting Past The Creative Block

Sometimes briefs can be challenging. Coming up with an insight that inspires the creative executions is not an easy thing to find. However, I don’t find myself with a creative block as often as others seem to do. I believe that is because I have a process, a mental strategy that even on my worst […]

By bfriedmn|2014-02-18T20:51:26-05:00February 18th, 2014|Creative Development, Creative Strategy, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off

My TV Invention

If I could invent a product it would be a cable network that allows users to select where they want to go in TV Channels, similar to “Choose Your Fate/Destiny” type of books that give you the option to go to different pages in a story. This would be too much for certain types of […]

By bfriedmn|2014-02-18T20:45:44-05:00February 18th, 2014|Creative Development, Uncategorized|Comments Off

OLD SPICE SEX vs. AXE LOVE & PEACE

If you need inspiration, you must watch Super Bowl Ads! Last summer, I had an internship at Ogilvy Paris (Miami Ad School calls it Greenhouse, but for Agency it still looks like you are an intern. I will explain the difference next time). The time I spent in Paris was very efficient and productive because we […]

By bfriedmn|2014-02-18T20:41:29-05:00February 18th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Creative Development, Creative Strategy, Uncategorized, Video Story Telling|Comments Off

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