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By Rossana Ulloa Sometimes we wonder how some campaigns are published with such a lack of empathy towards their audience? There are creative directors and brand managers who have apparently forgot the basics of advertising, and have launched their creations without making research about their audience’s wants and needs. It is worth remembering that the […]

The creative marketing and communications industry has grown tremendously over the last several years. With the introduction of social media and various technologies, companies have latched on to these trends with the hopes to grab their consumer’s attention. One particular way of doing this is pursuing individuals that are knowledgeable in the creative marketing and […]

When it comes to finding the right master’s program to earn your creative writing degree while living in Miami, the options aren’t as plentiful as you might think. However, just because there is a vast array of options doesn’t mean that the curriculum entails everything you need, or want. It is up to you to […]

Oftentimes, business corporations get so caught up in mastering a scalable workflow that it almost becomes an automated process—with people, not machines working behind the scenes! While this might be acceptable for some areas in any business industry, this could also be the kiss of death.  Beware Getting Comfortable at Your Job!  In almost every […]