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Spreading the love #Venezuela

#Power #LatinAmerica #Venezuela Image by Dailymail The Venezuelan movements that began earlier this year have been perfect examples of how Social Media, and even traditional media from other countries, have helped spread the message about a current existing situation in another country. The #SOSVenezuela campaign was started by its own people (Venezuelans), not an agency, […]

Dance Meets Jeans: Diesel Advertises with Trendy Dance Video

What happens when trending dance moves meet a fashion brand? A dynamic campaign is born! Diesel is now considered a genius in creative marketing strategy, after the release of their “a-z of dance” promotional video last month. This digital marketing campaign was created to advertise their latest soft and flexible Jogg Jeans that are apparently comfortable […]

By |2014-06-20T05:09:38-04:00June 20th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Dance Meets Jeans: Diesel Advertises with Trendy Dance Video

The “Happy ID” Project

When facing all the obstacles that life has to offer, many times people feel discontent with their current situations.  Everyday you turn on the news to hear about wars, deaths and tragic events that are happening all around the world to everyday people and even countries. Since we are all living in a world of […]

By |2014-06-19T17:43:25-04:00June 19th, 2014|Advertising, Creative Planning, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on The “Happy ID” Project

Glam Dog marketing campaign increased traffic to e-commerce site in China

China’s Lunar New Year proved to be the biggest shopping season and the most traditional holiday in China this year. The consumer market boomed and competition among brands was fearless to the point that traditional launches of major sale events or the inclusion of famous fashion top model as spoke persons didn’t seem to be […]

By |2014-06-19T13:34:25-04:00June 19th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Uncategorized|Comments Off on Glam Dog marketing campaign increased traffic to e-commerce site in China

“The Game Before The Game”: Beats by Dre Taps Into the Emotions of the World Cup

Following the 3 billion deal Apple made with Dr. Dre for the undeniably popular Beats by Dre headphones, Beats released a thrilling World Cup commercial catered to athlete and fan preparations for the big game. The commercial enticed its audience with major soccer stars such as Brazil’s Neymar and even special appearances by other athletes Serena Williams and […]

By |2014-06-19T02:17:21-04:00June 19th, 2014|Ad/ Creative Campaigns, Advertising, Digital Marketing and Advertising, Uncategorized|Comments Off on “The Game Before The Game”: Beats by Dre Taps Into the Emotions of the World Cup

Hyundai’s #BecauseFutbol explains the Baby Boom

  Every four years, countries unite in pride to see their favorite soccer players battle each other with one goal in mind: becoming the Fifa World Cup Champion. Whether you’re a soccer aficionado, a girl who just wants to look cool amongst her guy friends or a complete novice to the sport, the World Cup […]

By |2014-06-17T20:55:12-04:00June 17th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Hyundai’s #BecauseFutbol explains the Baby Boom

Positive Land, Positive Advertisement!

#LatinAmerica The media in Latin America has experienced a significant improvement as consumers of different products gain a much deeper understanding of the Internet and how to make it grow and become a versatile powerful tool for advertising. Nowhere is this significantly illustrated than in the Energizer Company’s Positive Land Campaign in Latin America. In […]

By |2014-06-17T18:29:59-04:00June 17th, 2014|Advertising, Creative Planning, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Positive Land, Positive Advertisement!

Apple Takes Steps Towards Health

https://www.youtube.com/watch?v=xTjejvnBJfU   Apple recently rolled out its latest catchy advertisement about the iPhone 5s entitled “strength” and it premiered during the Stanley Cup Finals. Strategically aligned with their soft-announcement of upcoming fitness application “Health Book”, this 60 second spot features the song “Chicken Fat” which was recycled from the national fitness campaigns of the 1970s […]

By |2014-06-17T16:04:01-04:00June 17th, 2014|Advertising, Uncategorized|Comments Off on Apple Takes Steps Towards Health

Refine Your Communication Skills and Make Money

Good communications skills are a key aspect for any career, but particularly important in the industry of advertising. Probably no other career requires greater communications skills than the business of communicating effectively with people, whether to work with a demanding client, selling your ideas internally, or creating powerful messages that are memorable and will resonate […]

By |2014-06-11T20:13:34-04:00June 11th, 2014|Advertising, Uncategorized|Comments Off on Refine Your Communication Skills and Make Money

Who Knew Social Media Could be a Career?

It seems that almost every internet user participates in a social media website. In just 8 years, social media usage by adults online has grown 800%. Whether Facebook, Pinterest, Instagram, Google+, or LinkedIn, this avenue of the online-world increasing among individuals. Accordingly, social media marketing professionals have begun to develop within marketing and advertising firms […]

By |2014-06-09T19:25:01-04:00June 9th, 2014|Advertising, Uncategorized|Comments Off on Who Knew Social Media Could be a Career?