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“The Game Before The Game”: Beats by Dre Taps Into the Emotions of the World Cup

Following the 3 billion deal Apple made with Dr. Dre for the undeniably popular Beats by Dre headphones, Beats released a thrilling World Cup commercial catered to athlete and fan preparations for the big game. The commercial enticed its audience with major soccer stars such as Brazil’s Neymar and even special appearances by other athletes Serena Williams and […]

By |2014-06-19T02:17:21-04:00June 19th, 2014|Ad/ Creative Campaigns, Advertising, Digital Marketing and Advertising, Uncategorized|Comments Off on “The Game Before The Game”: Beats by Dre Taps Into the Emotions of the World Cup

Passion is at Apple’s core

https://www.youtube.com/watch?v=jiyIcz7wUH0   http://www.apple.com/your-verse/ Passion has never been in short supply for Apple advertisements.  And in the newest campaign produced by TBWA, the iPad is showcased as a piece of technology that exists not as a luxury item meant for consuming, but as a tool which can produce and ultimately move society forward. With the eloquent […]

By |2014-06-18T19:27:09-04:00June 18th, 2014|Uncategorized|Comments Off on Passion is at Apple’s core

Hyundai’s #BecauseFutbol explains the Baby Boom

  Every four years, countries unite in pride to see their favorite soccer players battle each other with one goal in mind: becoming the Fifa World Cup Champion. Whether you’re a soccer aficionado, a girl who just wants to look cool amongst her guy friends or a complete novice to the sport, the World Cup […]

By |2014-06-17T20:55:12-04:00June 17th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Hyundai’s #BecauseFutbol explains the Baby Boom

Positive Land, Positive Advertisement!

#LatinAmerica The media in Latin America has experienced a significant improvement as consumers of different products gain a much deeper understanding of the Internet and how to make it grow and become a versatile powerful tool for advertising. Nowhere is this significantly illustrated than in the Energizer Company’s Positive Land Campaign in Latin America. In […]

By |2014-06-17T18:29:59-04:00June 17th, 2014|Advertising, Creative Planning, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Positive Land, Positive Advertisement!

Apple Takes Steps Towards Health

https://www.youtube.com/watch?v=xTjejvnBJfU   Apple recently rolled out its latest catchy advertisement about the iPhone 5s entitled “strength” and it premiered during the Stanley Cup Finals. Strategically aligned with their soft-announcement of upcoming fitness application “Health Book”, this 60 second spot features the song “Chicken Fat” which was recycled from the national fitness campaigns of the 1970s […]

By |2014-06-17T16:04:01-04:00June 17th, 2014|Advertising, Uncategorized|Comments Off on Apple Takes Steps Towards Health

Are you ready for some football?

Audiences tune in each year to watch the Super Bowl for one of two reasons: to watch a football game, or to watch the commercials. Every year, audiences expect great commercials, especially from beer brands like Budweiser, which becomes the topic of conversation days after the event. On January 29, 1995, Super Bowl XXIX had […]

By |2014-06-15T19:27:00-04:00June 15th, 2014|Uncategorized|Comments Off on Are you ready for some football?

What are you wearing, Jake from State Farm?

Uhhh… Khaki’s. Introduced in August of 2011, Jake from State Farm was originally just a character from a commercial, but has thus become larger than just someone who works as a State Farm agent. As part of the State of Unrest campaign, the commercial shows how its customers can be uneasy about their insurance at […]

By |2014-06-15T19:23:42-04:00June 15th, 2014|Uncategorized|Comments Off on What are you wearing, Jake from State Farm?

Budweiser Does It Again

For years, Super Bowl eyes have been trained to watch for the Budweiser beer commercials. Between the Clydesdales, singing frogs and other fun campaigns, they have found a winning formula, and the 2014 Super Bowl brought another big winner to the table: Puppy Love, created by Anamoly. How could the beer company top its past […]

By |2014-06-15T03:12:23-04:00June 15th, 2014|Uncategorized|Comments Off on Budweiser Does It Again

Olympic Commercial Turns Heads

Everyone looks forward to The Super Bowl, and not just for the game. The other exciting visuals of the day are found during those short snippets between the game: the commercials. And yet, the same cannot be said for the Olympics. Until this year’s Winter Olympics in Sochi, when there were some serious commercial contenders […]

By |2014-06-15T03:07:44-04:00June 15th, 2014|Uncategorized|Comments Off on Olympic Commercial Turns Heads

Refine Your Communication Skills and Make Money

Good communications skills are a key aspect for any career, but particularly important in the industry of advertising. Probably no other career requires greater communications skills than the business of communicating effectively with people, whether to work with a demanding client, selling your ideas internally, or creating powerful messages that are memorable and will resonate […]

By |2014-06-11T20:13:34-04:00June 11th, 2014|Advertising, Uncategorized|Comments Off on Refine Your Communication Skills and Make Money