Uncategorized Archives - Page 25 of 29 - Global Strategic Communications Creative

Top 10 Reasons To Choose The Master’s Program Over Portfolio School

IN NO PARTICULAR ORDER: 10. Let’s face it: your parents (AKA financial aid) prefer you get a degree. Your financial backers, whoever they are, prefer you get something that counts professionally. 9. You have never tried Art Direction or Copywriting? There are very few people in ad school who have. Why not try? It could be your […]

By bfriedmn|2014-04-01T22:23:35-04:00April 1st, 2014|A brand called you, Art Direction, Before the degree, Career Development, Fun with words and Copy Writing, Uncategorized|Comments Off

Renewing and Surviving: How to Defy Status Quos

There will always be ideas which you think cannot be surpassed. They can’t be done better; they are at the top of their game. From this, great creatives are inspired and challenged. When creatives must digest the current status of the product, derive ways to make it better, and deter all obstacles, creatives finally have a chance to improve the […]

By bfriedmn|2014-03-28T23:32:25-04:00March 28th, 2014|Ad/ Creative Campaigns, Creative Development, Uncategorized|Comments Off

What Does Your “Creative” Look Like?

An advertiser’s introspective look at cliches, stereotypes and hipster frames without glasses Just like in Hasbro’s game “Guess Who,” we can decipher certain appearances, behaviors, quotes, clichés, and stereotypes that apply to the people working in the creative industry. Imagine Jules Winnfield asking what Marsellus Wallace looks like (well, it’s not a great joke if you haven’t […]

By bfriedmn|2014-03-28T22:49:32-04:00March 28th, 2014|Creative Freedom, Uncategorized|Comments Off

Do you have a Creative Brain?

Everyone carries a stereotype, and being labeled as a Creative is no exception. If you have a fascination with color, shapes, visuals and anything associated with the 5 senses which stimulates the brain, you're pretty much there.

By bfriedmn|2014-03-28T19:27:28-04:00March 28th, 2014|A brand called you, Creative Development, Creative Freedom, Hobbies and Creativity, Uncategorized|Comments Off

The Most Insightful Readings for Ad Students

The following books have been very helpful for me, in one way or another. I believe every ad student should check them out. Even if you don’t get anything useful from them, at least you can brag about reading them during a job interview! Way to look smart! Hey Whipple, Squeeze This! By Luke Sullivan This is an obvious choice, […]

By bfriedmn|2014-03-25T19:08:33-04:00March 25th, 2014|Advertising, Recommendations, Uncategorized|Comments Off

The “Creative”

The word “creative” can be risky. In an industry like advertising, word choice is crucial. It can make the biggest difference in the world, especially if it is used to describe a person’s job title. A simple word such as “creative” usually has good connotations. It is associated with innovation, art, crafts, and performances. However, it also has […]

By bfriedmn|2014-03-25T18:51:14-04:00March 25th, 2014|Creative Freedom, Uncategorized|Comments Off

Hobbies and Creativity

Hobbies and Creativity Hobbies lend themselves to creativity in more than one way. Hobbies are the application of the mind to pleasurable activities. The nature of hobbies have changed over the years. Today, hobbies have evolved from traditional physical activities like painting, drawing, cooking, and baking to blogging, gaming, movies to digital designing, etc. Yet, as […]

By bfriedmn|2014-03-21T19:38:15-04:00March 21st, 2014|Hobbies and Creativity, Uncategorized|Comments Off

A Freakin’ Axe Commercial That Works

During the Super Bowl there was an awesome commercial for AXE Kiss For Peace. It was very memorable because of the action scenes and the build-up to the final surprise. AXE saves the day. However, it could be better if the name AXE is introduced earlier. AXE does very well in their commercials and males tend […]

By bfriedmn|2014-03-21T17:16:42-04:00March 21st, 2014|Ad/ Creative Campaigns, Uncategorized|Comments Off

Who Are Creatives?

Who Are Creatives? If you were asked to draw a picture of a creative person, what would your picture look like? Would it be a stereotypical hipster with Warby Parkers or Ray Bans, whose every sentence began and ended with a swear word. Would it be someone with long hair and a beard? Someone with a […]

By bfriedmn|2014-03-21T16:59:32-04:00March 21st, 2014|Creative Freedom, The life of a Creative, Uncategorized|Comments Off

Creative Misconceptions

Not every creative person is the same. Each creative has a different way of thinking of ideas, getting inspiration, and working with other creatives. People who don’t know much about the advertising world and know I am a creative, think that I sit in front of photoshop a few hours a day and make pretty […]

By bfriedmn|2014-03-21T16:57:35-04:00March 21st, 2014|Career Development, The CT Journey, Uncategorized|Comments Off

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