8 Things We Wish Someone Would Invent I just can’t find one piece of my pair of socks. I really wish there was an app for locating missing socks. You would think with all the inventions already made, life would be any easier. But no, we still have not invented the gadget to tell you where […]
#Power #LatinAmerica #Venezuela Image by Dailymail The Venezuelan movements that began earlier this year have been perfect examples of how Social Media, and even traditional media from other countries, have helped spread the message about a current existing situation in another country. The #SOSVenezuela campaign was started by its own people (Venezuelans), not an agency, […]
What happens when trending dance moves meet a fashion brand? A dynamic campaign is born! Diesel is now considered a genius in creative marketing strategy, after the release of their “a-z of dance” promotional video last month. This digital marketing campaign was created to advertise their latest soft and flexible Jogg Jeans that are apparently comfortable […]
When facing all the obstacles that life has to offer, many times people feel discontent with their current situations. Everyday you turn on the news to hear about wars, deaths and tragic events that are happening all around the world to everyday people and even countries. Since we are all living in a world of […]
China’s Lunar New Year proved to be the biggest shopping season and the most traditional holiday in China this year. The consumer market boomed and competition among brands was fearless to the point that traditional launches of major sale events or the inclusion of famous fashion top model as spoke persons didn’t seem to be […]
Every four years, countries unite in pride to see their favorite soccer players battle each other with one goal in mind: becoming the Fifa World Cup Champion. Whether you’re a soccer aficionado, a girl who just wants to look cool amongst her guy friends or a complete novice to the sport, the World Cup […]
#LatinAmerica The media in Latin America has experienced a significant improvement as consumers of different products gain a much deeper understanding of the Internet and how to make it grow and become a versatile powerful tool for advertising. Nowhere is this significantly illustrated than in the Energizer Company’s Positive Land Campaign in Latin America. In […]
My team and I have been developed a brand revival of a shoe that was forgotten. After doing much nostalgic, childhood soul-searching, we decided to revive the Reebok Pump. In the early 90’s, the height of the Pump’s success, Reebok was mainly targeting athletes and promoting the shoes through the popular athletes of that time. We decided […]
The highest calling of this brand is to keep alive the coffeehouse tradition and the craftsmanship of the barrista. The Starbucks experience is the same everywhere you go and the atmosphere in the coffeehouse is always top-quality. Starbucks has the same lighting, music, and woodsy atmosphere that position it to be the standard in its market. […]
Sometimes briefs can be challenging. Coming up with an insight that inspires the creative executions is not an easy thing to find. However, I don’t find myself with a creative block as often as others seem to do. I believe that is because I have a process, a mental strategy that even on my worst […]