Copywriting is an art; it is more than just proficiency in a language. To some, it comes naturally, while to others, it is an acquired craft. The best part about copywriting is that it continues to reinvent itself. It does not let you settle; you keep on learning. You can never have it all figured out; there […]
There are hundreds of new jobs in advertising every year, but thousands of people are looking for one at the same time. What are the main weapons you can use to get the attention of the employer? First, your attitude is crucial because you are selling yourself. Secondly, of course, your portfolio is your greatest asset. You […]
IN NO PARTICULAR ORDER: 10. Let’s face it: your parents (AKA financial aid) prefer you get a degree. Your financial backers, whoever they are, prefer you get something that counts professionally. 9. You have never tried Art Direction or Copywriting? There are very few people in ad school who have. Why not try? It could be your […]
‘Freedom is the oxygen of the soul.’ – Moshe Dayan We call ourselves free, but how free are we? Any kind of force or compulsion threatens humanity into rebellion. In reality, we’re enslaved everyday; enslaved by devices that were originally designed to empower us. Power instills in us the desire to shine. Unfortunately, today power resides […]
I believe in traveling; In exploring; In understanding different perspectives of everyday things. I love watching people: seeing how they walk, the way they talk, and watching the gestures they make. Though, strangely, traveling became a way to learn about myself. I’ve explored many regions of the world and I always thought of it as a […]
More and more frequently, we’re seeing the shift from people spending time at their homes to spending time in their offices. Not only are we logging more hours at work, but also we seem to want it, constantly trying to best the rest of the office to show our worth in an increasingly unstable job market. […]