The Idea is the Pre-Boiling Point

Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is not a form of meaningless expression for purely aesthetic means. Creativity brings purpose, function, interactivity and engagement. It rarely comes in the form of the overly glorified so-called “aha!” moment. The challenge of the creative comes in the moment right before the water boils. True creative fights through, determinedly, persistently, not daring taking eyes off of the barely steaming water. The weak walk away, but not you, you stay. You drill through until those bubbles start forming. The first bubble, the boiling point, is the mere result of the creative process. It is the point you start bringing your idea to life. It becomes execution and skill and no longer the “creative.” This is where you push to manifest the creativity that came right before the first bubble pop. Struggle is normal, struggle is good, you work through it, beat it, conquer it so that you can build it.