Ad/ Creative Campaigns Archives - Page 5 of 6 - Global Strategic Communications Creative

Glam Dog marketing campaign increased traffic to e-commerce site in China

China’s Lunar New Year proved to be the biggest shopping season and the most traditional holiday in China this year. The consumer market boomed and competition among brands was fearless to the point that traditional launches of major sale events or the inclusion of famous fashion top model as spoke persons didn’t seem to be […]

By bfriedmn|2014-06-19T13:34:25-04:00June 19th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Uncategorized|Comments Off

“The Game Before The Game”: Beats by Dre Taps Into the Emotions of the World Cup

Following the 3 billion deal Apple made with Dr. Dre for the undeniably popular Beats by Dre headphones, Beats released a thrilling World Cup commercial catered to athlete and fan preparations for the big game. The commercial enticed its audience with major soccer stars such as Brazil’s Neymar and even special appearances by other athletes Serena Williams and […]

By bfriedmn|2014-06-19T02:17:21-04:00June 19th, 2014|Ad/ Creative Campaigns, Advertising, Digital Marketing and Advertising, Uncategorized|Comments Off

Hyundai’s #BecauseFutbol explains the Baby Boom

Every four years, countries unite in pride to see their favorite soccer players battle each other with one goal in mind: becoming the Fifa World Cup Champion. Whether you’re a soccer aficionado, a girl who just wants to look cool amongst her guy friends or a complete novice to the sport, the World Cup […]

By bfriedmn|2014-06-17T20:55:12-04:00June 17th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off

Reviving A Pop Culture Icon Of A Bygone Era – The Classic Volkswagen Transporter

Reviving A Pop Culture Icon Of A Bygone Era – The Volkswagen Classic Transporter The classic Volkswagen Transporter is a van most millennials wished they drove today; this is seen in the numerous blog posts and pin boards across social media. Although Volkswagen has stopped production, it is one of the most cherished vehicles in […]

By bfriedmn|2014-04-16T06:06:44-04:00April 16th, 2014|Ad/ Creative Campaigns, Advertising, Uncategorized, Web site design|Comments Off

Reebok Pumps: The Brand Revival, An Art Director’s Perspective

My team and I have been developed a brand revival of a shoe that was forgotten. After doing much nostalgic, childhood soul-searching, we decided to revive the Reebok Pump. In the early 90’s, the height of the Pump’s success, Reebok was mainly targeting athletes and promoting the shoes through the popular athletes of that time. We decided […]

By bfriedmn|2014-04-16T03:41:47-04:00April 16th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Creative Development, Creative Planning, Creative Strategy, Uncategorized|Comments Off

Bad Design Hurts the Soul

There are things we have learned this past year in our Master’s Degree program that have changed the way we see the world. For Art Directors, we have learned to appreciate the beautiful design around us. When we go to movies, we don’t only pay attention to the plot of the movie or the characters, […]

By bfriedmn|2014-04-09T13:52:53-04:00April 9th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Digital Marketing and Advertising, Graphic Design, Typography, Uncategorized, Web site design|Comments Off

Signs You’re Becoming a Better Copywriter

Copywriting is an art; it is more than just proficiency in a language. To some, it comes naturally, while to others, it is an acquired craft. The best part about copywriting is that it continues to reinvent itself. It does not let you settle; you keep on learning. You can never have it all figured out; there […]

By bfriedmn|2014-04-09T03:58:54-04:00April 9th, 2014|Ad/ Creative Campaigns, Advertising, Creative Development, Fun with words and Copy Writing, Uncategorized|Comments Off

Campaign Critique: Brita – Nothing is Better

Brita’s new commercial has yet another “soda is bad, water is good” campaign. Sadly, the commercial doesn’t capitalize on its tagline, ‘Nothing is better’. Instead, it goes forth to establish a known fact; water is better than soda. The commercial does not sell the fact that “Brita’s” purified water is the taste of refreshingly pure […]

By bfriedmn|2014-04-02T00:40:27-04:00April 2nd, 2014|Ad/ Creative Campaigns, Advertising, Uncategorized|Comments Off

Renewing and Surviving: How to Defy Status Quos

There will always be ideas which you think cannot be surpassed. They can’t be done better; they are at the top of their game. From this, great creatives are inspired and challenged. When creatives must digest the current status of the product, derive ways to make it better, and deter all obstacles, creatives finally have a chance to improve the […]

By bfriedmn|2014-03-28T23:32:25-04:00March 28th, 2014|Ad/ Creative Campaigns, Creative Development, Uncategorized|Comments Off

A Freakin’ Axe Commercial That Works

During the Super Bowl there was an awesome commercial for AXE Kiss For Peace. It was very memorable because of the action scenes and the build-up to the final surprise. AXE saves the day. However, it could be better if the name AXE is introduced earlier. AXE does very well in their commercials and males tend […]

By bfriedmn|2014-03-21T17:16:42-04:00March 21st, 2014|Ad/ Creative Campaigns, Uncategorized|Comments Off

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