Every year I cry on this day. Not because I am sad, they are tears of happiness, tears of pride for my country and all the veterans of the Great Patriotic War. Tears of thanks to my grandmother and grandfather who won the Second World War for me to have a chance to live this […]
If you are preparing to submit your portfolio for the 1st time, this blog post is for you. I submitted my first portfolio a year ago while applying for the greenhouse internship at Ogilvy& Mather in Paris. I love France and decided it would be nice to spend summer there instead living in the Miami heat. That was a challenge, […]
Studying any subject for an extended period of time is going to change the way you approach anything even remotely related to it. As an art director, I live eat and breathe design, technology, pop culture, and anything else I could potentially use to relate to an audience or utilize in a future campaign. As […]
Creating your portfolio is one of the harder things you must do as an aspiring creative. You need to go through your entire body of work and pick only a few pieces that Represent you as a creative. Show that you have good ideas. Show that technically you are skilled in Art Direction or Copywriting. Differentiate […]
At the end of all the sleepless nights, caffeine highs, alcohol relievers and random moments of Creative Insanity, what every Creative wishes to hear that makes the agony worth it are two blissful words: You’re Hired. Here are 5 things I’ve learned that Art Directors must avoid while helping the team create that winning campaign that will […]
Who Are Creatives? If you were asked to draw a picture of a creative person, what would your picture look like? Would it be a stereotypical hipster with Warby Parkers or Ray Bans, whose every sentence began and ended with a swear word. Would it be someone with long hair and a beard? Someone with a […]
48 Things (& Counting) MS GSC – Creative Track Does To You. Growth is the only evidence of life – Cardinal Newman Believing in the words of Cardinal Newman, who said, “Growth is the only evidence of life,” I began the quest for evolution and fulfillment of my life plan. New York City is my calling, and […]
Sometimes briefs can be challenging. Coming up with an insight that inspires the creative executions is not an easy thing to find. However, I don’t find myself with a creative block as often as others seem to do. I believe that is because I have a process, a mental strategy that even on my worst […]
Education is always a big challenge. I graduated from my first University almost 6 years ago. For now, I have 4 degrees and I am in the process of getting numbers 5 and 6 now. I graduated Magna cum Laude as a Bachelor in Business Administration, gained a degree in Marketing and Brand Management, took course on Corporate Finance […]