This piece of work is one of my favorites. For the Visa Design Project, Anifer Pita worked alongside the lovely Irina Zabelina, a Russian Native, and also the edgy Eden Paineau. The way they picked the materials to be used inside each card fascinates me. I am really in love with the Indian Spice card […]
This poster was made in my Visual Impact class at Miami Ad School, taught by Judy Penny. Judy Penny is an extremely talented creative who is also highly awarded in the field of advertising and design. I recommend seeing her work at http://thinkpennybranding.com. She encourages you to push the boundaries of design while also ensuring you are […]
I really enjoyed learning about Millennials during the Boot camp presentations. Allison O’Keefe gave the boot camp I attended and she shared some amazing information about Millennials that truly opened my eyes and helped our group to develop a better more relevant campaign to them. Below I will share some of the takeaways from the […]
www.helloigorpetrov.com/bcy_senses This piece is a little out there both in its titles (Taste me, Smell me, etc.) and the content of each link. When looking at each part as well as the whole thing overall it is not certain whether this work is more mysterious or confusing, but it is, nonetheless, intriguing. Looking at this […]
Brane’s & Noble is a well-known brand that is, unfortunately, slowly declining. The B&N brick-and-mortar stores is what makes the brand unique, as people still love the physical experience of being in a bookstore. However, the thing that sets Barnes and Noble apart from competitors like Amazon and Apple is what is also hindering the brand due […]
I watch a lot of TED talks. I find their insights…well…insightful. Here are four TED talks you should watch about design: 1. My Life in Typefaces by Matthew Carter Matthew Carter created typefaces like Verdana, Georgia and Bell Centennial. Learn what inspires him with this TED talk. 2. 3 Ways to (Usefully) Lose Control […]
A brand Revive for Max Factor in the US. Key Brand Issue Proctor & Gamble put all efforts into making CoverGirl successful Max Factor always reinvented their makeup to accommodate film needs Low awareness (out of mind, out of sight) Lack of clear understanding of the brand; confusion Brand Positioning: The “makeup for makeup artists,” […]
User: SirDesignsALot Comment: “I found this gif to be mesmerizing. The use of angles and colors give the image an ability to be viewed as a united piece from a far, but also be admired at close range. The story of the eye losing vision is a parallel of life-the farther along in life we […]
During the 2015 Account Planning Bootcamp, I learned quite a lot about strategy. Surprisingly, the most inspiring bootcamp lesson was about qualitative research. Using qualitative research in non-convetional ways are vital to procuring a true consumer insight. Outside of using surveys and focus groups there are a plethora of qualitative research methods. One particular method […]
The Miami Ad School planning boot camp had a lot of helpful information, tips, and tricks on how to be a successful, inspiring, and organized planner. What I felt inspired me most is a simple trick that helps get to the unexpected insight for the creative brief. Two R/GA planners from New York showed us how they arrive […]