With so many different ads out there only a few really stand out and embed themselves in your head. One of the ads that has impressed me in the last few months has been the Vick’s DayQuil commercial featuring moms. . The commercial features a mom asking for the day off to, what seems like […]
Maira Kalman and Marian Bantjes are two women who are both designers, artists, illustrators, and writers. Maria’s TED Talk concentrated on illustration and writing while Marian’s was more about graphic design and typography. Though the woman share common titles and both work in the same industry, each being extremely talented, they have very different approaches […]
This 99u talk (which is similar to a TED talk but with a larger focus on productivity, organization, and leadership) was given by Tina Roth Eisenberg, aka SwissMiss. She is a Swiss born, raised, and trained graphic designer that has turned 5 of her side projects into successful businesses. She is a married mother of […]
It’s no surprise that teens are using pen and paper less and less for their writing needs. That’s why getting Sharpie as a client with the objective of targeting 13-15 year olds, at first, seemed like a long shot. However during a focus group of 6 teenage girls it was discovered that even though a […]
Bookstores are somewhat of a dying breed. While I myself am a lover of reading, the crushing burdens of adulthood have suspended most of my leisurely activities, so in a sense, I am guilty of contributing to their slow death. I suppose the only way I can atone for this sin is by contributing […]
A few months ago I attended a string of lectures from brilliant account planners. Although I’m a copywriter, I was only present out of obligation, but it wasn’t a wasted experience by any means. After all, you can always gain something of value from any experience if you pay attention, and gain I did. […]
Choosing Max Factor as a brand to bring back to the US turned into an interesting learning experience. I had no idea the brand revolutionized Hollywood makeup, defined signature looks for icons like Marilyn Monroe and continuously reinvented their products to accommodate technological advancements in the world of film. For our primary research we conducted […]
For those in the fashion world Ted Baker is known for a paradox where the clothes are sophisticated and suave, but the advertising and visual displays to attract to the brand are ridiculously clever, quirky, and slightly outrageous. For example, during Christmas of 2014 they had Santa dressed in a “Marilyn Monroe” version of […]
Moving is a sore pain in multiple aspects physically and mentally, everyone knows this. It’s exhausting, often times chaotic, usually inconvenient, and everything takes longer than originally predicted. There is a lot of emphasis on the physical aspect of it. The packing, carrying, loading… yes, of course it’s a physically demanding and exhausting process. One […]
Although there are infinite amounts of products in the world today, there is always room for improvement and innovation. Some products integrate seamlessly in our lives. These products go unnoticed since they are so embedded into our way of living through habitual use. This is the area that I am interested in; developing a product […]