Copywriting is an art; it is more than just proficiency in a language. To some, it comes naturally, while to others, it is an acquired craft. The best part about copywriting is that it continues to reinvent itself. It does not let you settle; you keep on learning. You can never have it all figured out; there […]
Creating your portfolio is one of the harder things you must do as an aspiring creative. You need to go through your entire body of work and pick only a few pieces that Represent you as a creative. Show that you have good ideas. Show that technically you are skilled in Art Direction or Copywriting. Differentiate […]
One of the most evolving industries in continual transformation is the field of mass communications. But with so many changes concerning the trends, platforms, and devices we use to communicate our messages on a cultural and sociological level, it can be overwhelming to keep up with the rapid pace. The Master of Science degree in […]
To the creative and well-organized mind, education is a great adventure, one that allows students to grow and develop their artistic talents. Applying those talents to the world of advertising, is both an exciting and lucrative opportunity recognized by many young creative minds. Florida International University has partnered with world renowned Miami Ad School, to […]
There are hundreds of new jobs in advertising every year, but thousands of people are looking for one at the same time. What are the main weapons you can use to get the attention of the employer? First, your attitude is crucial because you are selling yourself. Secondly, of course, your portfolio is your greatest asset. You […]
At the end of all the sleepless nights, caffeine highs, alcohol relievers and random moments of Creative Insanity, what every Creative wishes to hear that makes the agony worth it are two blissful words: You’re Hired. Here are 5 things I’ve learned that Art Directors must avoid while helping the team create that winning campaign that will […]
They are the reasons people hate commercials. They are the reason people think commercials are a waste of time and a obtrusion to what we really want to see: local car dealership commercials. They have no creativity, aren’t pretty to look at, and don’t captivate the audience. And the worst part is, they are all […]
On the job hunt, there are many obstacles one must overcome in order to succeed and to stand out from the other runners presenting the same qualities you have (or at least to the eyes of who is hiring you). There are 5 types of planners in the market: which one are you, and does your portfolio […]
1) You get a diploma and a portfolio A portfolio gets you a job in Advertising, while the diploma opens other doors you may want to open in the future. 2) My sponsor (AKA my parents) I am one of those rare cases in the Ad world were in which my parents actually know what a copywriter […]
Brita’s new commercial has yet another “soda is bad, water is good” campaign. Sadly, the commercial doesn’t capitalize on its tagline, ‘Nothing is better’. Instead, it goes forth to establish a known fact; water is better than soda. The commercial does not sell the fact that “Brita’s” purified water is the taste of refreshingly pure […]