When you first finish advertising school, you may be eager to take the first job that jumps at you. Perhaps you were offered a full-time job through one of your previous internships and are ready to make a commitment. But when you ask seasoned advertising professionals about what they wish they had known as a […]
Reviving A Pop Culture Icon Of A Bygone Era – The Volkswagen Classic Transporter The classic Volkswagen Transporter is a van most millennials wished they drove today; this is seen in the numerous blog posts and pin boards across social media. Although Volkswagen has stopped production, it is one of the most cherished vehicles in […]
My team and I have been developed a brand revival of a shoe that was forgotten. After doing much nostalgic, childhood soul-searching, we decided to revive the Reebok Pump. In the early 90’s, the height of the Pump’s success, Reebok was mainly targeting athletes and promoting the shoes through the popular athletes of that time. We decided […]
Isn't the whole purpose of putting yourself through endless hours of sleepless nights, heartless ridicule and cut throat Creative competition to be able to work for all the majorly massive and non-corporate like agencies where they let you chill in PJ's while munching on Cheetos and bumpin' Rick Ross in your Beats head phones for Creative inspiration?
Copywriters Today Oh copywriters; we can be the rockstars of a campaign or just a tool to fill letters. We treasure the remainings of the Golden Era of advertising, portrayed by fictional characters such as Don Draper from MadMen. Ah, the time when the copywriter job was the stepping stone to becoming a Creative Director. Once a […]
There are things we have learned this past year in our Master’s Degree program that have changed the way we see the world. For Art Directors, we have learned to appreciate the beautiful design around us. When we go to movies, we don’t only pay attention to the plot of the movie or the characters, […]
Studying any subject for an extended period of time is going to change the way you approach anything even remotely related to it. As an art director, I live eat and breathe design, technology, pop culture, and anything else I could potentially use to relate to an audience or utilize in a future campaign. As […]
Copywriting is an art; it is more than just proficiency in a language. To some, it comes naturally, while to others, it is an acquired craft. The best part about copywriting is that it continues to reinvent itself. It does not let you settle; you keep on learning. You can never have it all figured out; there […]
Creating your portfolio is one of the harder things you must do as an aspiring creative. You need to go through your entire body of work and pick only a few pieces that Represent you as a creative. Show that you have good ideas. Show that technically you are skilled in Art Direction or Copywriting. Differentiate […]
There are hundreds of new jobs in advertising every year, but thousands of people are looking for one at the same time. What are the main weapons you can use to get the attention of the employer? First, your attitude is crucial because you are selling yourself. Secondly, of course, your portfolio is your greatest asset. You […]