Digital Marketing and Advertising

Spreading the love #Venezuela

#Power #LatinAmerica #Venezuela Image by Dailymail The Venezuelan movements that began earlier this year have been perfect examples of how Social Media, and even traditional media from other countries, have helped spread the message about a current existing situation in another country. The #SOSVenezuela campaign was started by its own people (Venezuelans), not an agency, […]

Dance Meets Jeans: Diesel Advertises with Trendy Dance Video

What happens when trending dance moves meet a fashion brand? A dynamic campaign is born! Diesel is now considered a genius in creative marketing strategy, after the release of their “a-z of dance” promotional video last month. This digital marketing campaign was created to advertise their latest soft and flexible Jogg Jeans that are apparently comfortable […]

By |2014-06-20T05:09:38-04:00June 20th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Dance Meets Jeans: Diesel Advertises with Trendy Dance Video

The “Happy ID” Project

When facing all the obstacles that life has to offer, many times people feel discontent with their current situations.  Everyday you turn on the news to hear about wars, deaths and tragic events that are happening all around the world to everyday people and even countries. Since we are all living in a world of […]

By |2014-06-19T17:43:25-04:00June 19th, 2014|Advertising, Creative Planning, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on The “Happy ID” Project

“The Game Before The Game”: Beats by Dre Taps Into the Emotions of the World Cup

Following the 3 billion deal Apple made with Dr. Dre for the undeniably popular Beats by Dre headphones, Beats released a thrilling World Cup commercial catered to athlete and fan preparations for the big game. The commercial enticed its audience with major soccer stars such as Brazil’s Neymar and even special appearances by other athletes Serena Williams and […]

By |2014-06-19T02:17:21-04:00June 19th, 2014|Ad/ Creative Campaigns, Advertising, Digital Marketing and Advertising, Uncategorized|Comments Off on “The Game Before The Game”: Beats by Dre Taps Into the Emotions of the World Cup

Hyundai’s #BecauseFutbol explains the Baby Boom

  Every four years, countries unite in pride to see their favorite soccer players battle each other with one goal in mind: becoming the Fifa World Cup Champion. Whether you’re a soccer aficionado, a girl who just wants to look cool amongst her guy friends or a complete novice to the sport, the World Cup […]

By |2014-06-17T20:55:12-04:00June 17th, 2014|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Hyundai’s #BecauseFutbol explains the Baby Boom

Positive Land, Positive Advertisement!

#LatinAmerica The media in Latin America has experienced a significant improvement as consumers of different products gain a much deeper understanding of the Internet and how to make it grow and become a versatile powerful tool for advertising. Nowhere is this significantly illustrated than in the Energizer Company’s Positive Land Campaign in Latin America. In […]

By |2014-06-17T18:29:59-04:00June 17th, 2014|Advertising, Creative Planning, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on Positive Land, Positive Advertisement!

5 Companies That You Should Know, Copywriters!

Copywriters Today Oh copywriters; we can be the rockstars of a campaign or just a tool to fill letters. We treasure the remainings of the Golden Era of advertising, portrayed by fictional characters such as Don Draper from MadMen. Ah, the time when the copywriter job was the stepping stone to becoming a Creative Director. Once a […]

By |2014-04-09T15:09:37-04:00April 9th, 2014|A brand called you, Advertising, Career Development, Digital Marketing and Advertising, Fun with words and Copy Writing, Uncategorized|Comments Off on 5 Companies That You Should Know, Copywriters!

Bad Design Hurts the Soul

There are things we have learned this past year in our Master’s Degree program that have changed the way we see the world. For Art Directors, we have learned to appreciate the beautiful design around us. When we go to movies, we don’t only pay attention to the plot of the movie or the characters, […]

By |2014-04-09T13:52:53-04:00April 9th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Digital Marketing and Advertising, Graphic Design, Typography, Uncategorized, Web site design|Comments Off on Bad Design Hurts the Soul