Art directors will find themselves in front of their computers for hours most days. After a great idea is delivered, its time to get to work to make them come to life, whether its with a new design on Illustrator, or mocking something up on Photoshop. That work can become very tedious sometimes, and a […]
www.youtube.com/watch?v=0Fi83BHQsMA I first watched this Ted Talk during the holidays, and what an appropriate time of the year it was to witness this. For those of you who couldn’t spare the 14 minutes, ad executive Jose Miguel Sokoloff shared his remarkable experience with taking on the difficult task of demobilizing a long-standing guerrilla […]
Denny's Fan Video: Jack Flappers from Alex Molinos on Vimeo. ***** My Labor of Love Assuming you just experienced the magic of Jack Flappers above, I’m going to walk you all through how this was made and why I will forever love this project. This video was part of a 360 campaign I was assigned […]
After finishing our primary research on Max Factor, our first goal in tackling creative strategy was deciding to use the R/GA New York method to get to the unexpected insight. Using all of our primary research in addition to social listening, we were able to find paradoxes that existed within the image of the brand […]
Creative people have to find inspiration every day in order to be successful in their jobs. But that is easier said than done, and sometimes that inspiration just won’t come. That’s why I’ve created a list with 5 steps for any creative to take before and during their creative process, to give them that little […]
“Good afternoon, how are you?” I asked. “My underwear is pink.” The man responded. “Pardon me?” “My underwear is pink.” “Your underwear is pink?” I asked in an effort to begin clarifying what was bound to be a misunderstanding. “Da! Shto tebe ne ponyatno?!” Why was this man raising his voice at me? And why […]
I’ll tell you why I love the ad industry in one word: balls. The best advertising, as with any creative practice is executed with unwavering, unapologetic, brass balls. Playing it safe is overrated, and inside the incessant noise of the media world, getting a reaction is better than nothing at all. Everyone likes to talk […]
As a millennial, I am a leader in technology. Aside from the newest Generation, “Gen Edge or Gen Z,” I am, along with my generation, foremost to embrace all things social media, such as Facebook, Instagram, Twitter, Snapchat, Pinterest and Spotify. In the morning, I wake up and check my phone for new emails, What’s […]
I’m no one special. I’m just a guy who grew up with too much time on his hands; a guy who punched in too many hours inside his own head thinking about stuff and other stuff because my attention span was just abysmal. Fortunately, they have jobs for people like me. The ad industry calls […]
Creativity is a talent. Some are born with it, some are not. What you do with this talent is what defines you as a truly creative person. I find sports analogies to be very useful in most situations, and to describe a person’s potential creativity one that comes to mind is “practice makes perfect.” In […]