“Love all, trust a few, do wrong to none.” “Love all, trust a few, do wrong to none.” by William Shakespeare is my motto in life. William Shakespeare is among the literary figures whose influence in my life has been everlasting. I categorize every event in my life under 3 words; love, trust and wrong. […]
Polaroid is an iconic brand that unfortunately, over the decades, has lost a great deal of its original market share. We decided to work on this brand because we see the potential and value in what Polaroid used to stand for and believe it still has a fighting chance to become a strong market competitor, […]
The collaboration between a copywriter and an art director is necessary for developing an exceptional ad campaign. Despite being such a strong statement, there are sufficient reasons as to why creatives work better together. Since both copywriters and art directors are tasked with simplifying complex concepts and ideas to communicate a meaning for a brand, […]