Uncategorized Archives - Page 23 of 29 - Global Strategic Communications Creative

Reebok Pumps: The Brand Revival, An Art Director’s Perspective

My team and I have been developed a brand revival of a shoe that was forgotten. After doing much nostalgic, childhood soul-searching, we decided to revive the Reebok Pump. In the early 90’s, the height of the Pump’s success, Reebok was mainly targeting athletes and promoting the shoes through the popular athletes of that time. We decided […]

By bfriedmn|2014-04-16T03:41:47-04:00April 16th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Creative Development, Creative Planning, Creative Strategy, Uncategorized|Comments Off

Masters Vs. Portfolio School? Try Masters + Portfolio School!

Are you choosing between Masters and Portfolio School? No need! This is the program I chose: Part of the program is offered at the Miami Ad School (MAS), a prominent creative advertising school on Miami Beach. Students will study the Global Strategic Communications (GSC) – Creative Track. Why? 1. Creativity + Strategy 2. Master’s Degree vs. Average Creativity 3. Ability to […]

By bfriedmn|2014-04-12T16:23:10-04:00April 12th, 2014|Before the degree, Career Development, Uncategorized|Comments Off

The Portfolio You Need to Get Hired

If you are preparing to submit your portfolio for the 1st time, this blog post is for you. I submitted my first portfolio a year ago while applying for the greenhouse internship at Ogilvy& Mather in Paris. I love France and decided it would be nice to spend summer there instead living in the Miami heat. That was a challenge, […]

By bfriedmn|2014-04-12T15:37:20-04:00April 12th, 2014|Career Development, Internships and Greenhouses, Recommendations, The CT Journey, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off

Don’t Believe the Lie; It’s Not All About Agencies

Isn't the whole purpose of putting yourself through endless hours of sleepless nights, heartless ridicule and cut throat Creative competition to be able to work for all the majorly massive and non-corporate like agencies where they let you chill in PJ's while munching on Cheetos and bumpin' Rick Ross in your Beats head phones for Creative inspiration?

By bfriedmn|2014-04-10T20:01:50-04:00April 10th, 2014|A brand called you, Advertising, Career Development, Uncategorized|Comments Off

Job Outlook After Graduating from the Joint Master of Science degree in Mass Communication, Creative Track from FIU and Miami Ad School

The Master of Science degree in Mass Communication, Creative Track joint program at FIU and Miami Ad School is designed for advertising creative professionals whose goals are to work in advertising agencies, corporations, government entities, non-profit agencies, and other firms that need effective creative solutions. Let’s examine the intended outcomes of this program to determine […]

By bfriedmn|2014-04-10T18:47:30-04:00April 10th, 2014|Career Development, The CT Journey, Uncategorized|Comments Off

5 Companies That You Should Know, Copywriters!

Copywriters Today Oh copywriters; we can be the rockstars of a campaign or just a tool to fill letters. We treasure the remainings of the Golden Era of advertising, portrayed by fictional characters such as Don Draper from MadMen. Ah, the time when the copywriter job was the stepping stone to becoming a Creative Director. Once a […]

By bfriedmn|2014-04-09T15:09:37-04:00April 9th, 2014|A brand called you, Advertising, Career Development, Digital Marketing and Advertising, Fun with words and Copy Writing, Uncategorized|Comments Off

Top 10 struggles of creating your portfolio

Building your creative book is an everlasting task. Advertising is on constant change, and your book needs to be updated constantly. These are some of the problems you may encounter when making your first book. 1- Checking spelling mistakes. This would come as a no brainer, but it is key to check everything is perfectly […]

By bfriedmn|2014-04-09T14:01:01-04:00April 9th, 2014|Career Development, Recommendations, Tips and Short cuts, Uncategorized|Comments Off

Bad Design Hurts the Soul

There are things we have learned this past year in our Master’s Degree program that have changed the way we see the world. For Art Directors, we have learned to appreciate the beautiful design around us. When we go to movies, we don’t only pay attention to the plot of the movie or the characters, […]

By bfriedmn|2014-04-09T13:52:53-04:00April 9th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Digital Marketing and Advertising, Graphic Design, Typography, Uncategorized, Web site design|Comments Off

Ad Agencies: Not an Option on Account Planners’ Minds

After a long meditation about the top 5 companies planners would like to work in after graduating I came to a conclusion. First of all, a planner graduating today thinks totally different from the ones that graduated 10 years ago. I really believe the golden era of planning, and the days of the planner as the advertising rock star, are […]

By bfriedmn|2014-04-09T13:34:01-04:00April 9th, 2014|Career Development, Creative Development, Internships and Greenhouses, Uncategorized|Comments Off

How being introduced to good typography ruined me.

Studying any subject for an extended period of time is going to change the way you approach anything even remotely related to it. As an art director, I live eat and breathe design, technology, pop culture, and anything else I could potentially use to relate to an audience or utilize in a future campaign. As […]

By bfriedmn|2014-04-09T05:18:02-04:00April 9th, 2014|Advertising, The life of a Creative, Typography, Uncategorized|Comments Off

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