Creative Theory Archives - Page 2 of 2 - Global Strategic Communications Creative

In Retrospect: Reviewing A Creative Submission

This blog entry sizes up as an Amazon-type review on one of my creative submissions for the FIU-MAS GSC Creative Track. Writing for this particular prompt felt like a qualitative exercise; looking at a final result with new eyes for an insight. Description 18″ x 24″ and 8.5″ x 11″ (2 sizes) on inkpress rag matte poster paper Weighing […]

By bfriedmn|2015-03-25T12:50:18-04:00March 25th, 2015|A brand called you, Before the degree, Creative Development, Creative Freedom, Creative Strategy, Creative Theory, Graphic Design, Hobbies and Creativity, Learning about GSC, Uncategorized|Comments Off

“Creativity is as important as literacy…”

In one of my favorite TED talk videos, Ken Robinson discusses how the education system affects our creativity. He challenges us to rethink our educational focus on creativity and intelligence. “Creativity is as important as literacy, and we should treat it with the same status.” – Sir Ken Robinson This is a great presentation! Robinson […]

By bfriedmn|2015-03-21T17:40:22-04:00March 21st, 2015|Before the degree, Creative Development, Creative Freedom, Creative Theory, Hobbies and Creativity, The life of a Creative, Uncategorized|Comments Off

The “Danger of a Single Story”

The “Danger of a Single Story” Chimamanda Adichie’s The “Danger of a Single Story” is a really powerful speech that addresses the bias people all over the world are subjected to on various topics solely because of what they get to read, consciously or subconsciously. Some stories are so one dimensioned that people end up making […]

By bfriedmn|2015-03-21T17:38:55-04:00March 21st, 2015|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Career Development, Collaboration, Creative Development, Creative Freedom, Creative Planning, Creative Strategy, Creative Theory, Recommendations, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off

5 Tips Every Creative Should Follow

Influence is king. Talent, resolve, and ambition merely its ministers. Despite the best ideas and intentions, what ultimately sees the light of day is what you convince others is great. Without the receptive eyes/ears of your team, the best art/copy may be stuffed into the bottom of some office drawer. Somewhere, somehow, someone convinced the […]

By bfriedmn|2015-03-07T12:11:03-05:00March 7th, 2015|A brand called you, Ad/ Creative Campaigns, Advertising, Career Development, Collaboration, Creative Strategy, Creative Theory, Recommendations, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off

‘Heart Must Be Won,’ Applying the Golden Circle Theory

‘Heart Must Be Won,’ Applying the Golden Circle Theory (‘inDepth’: a New Product Design) ‘If I only had a heart’ – Tin Woodman, Wizard of Oz Analogous to the man made of tin, a brand that presents itself with ‘what’ first is like a machine without inspiration. I took a wavelength from Simon Sinek’s Golden […]

By bfriedmn|2015-02-26T23:24:25-05:00February 26th, 2015|A brand called you, Ad/ Creative Campaigns, Creative Development, Creative Planning, Creative Strategy, Creative Theory, Fun with words and Copy Writing, Learning about GSC, The life of a Creative, Uncategorized|Comments Off

Polaroid: For the special people in your life

Polaroid is an iconic brand that unfortunately, over the decades, has lost a great deal of its original market share. We decided to work on this brand because we see the potential and value in what Polaroid used to stand for and believe it still has a fighting chance to become a strong market competitor, […]

By bfriedmn|2014-12-11T19:39:51-05:00December 11th, 2014|Ad/ Creative Campaigns, Advertising, Art Direction, Collaboration, Creative Development, Creative Theory, Fun with words and Copy Writing, Graphic Design, Uncategorized|Comments Off

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