Polaroid was a household name for a long time, but with the changes in technology they started to fade away. For our brand revival project, my group thought it would be fun to help save Polaroid from extinction. We believe that Polaroid still has a fighting chance because of the nostalgic and artsy attributes associated […]
“The bias against introversion leads to a colossal waste of talent, energy, and happiness” – Susan Cain For the first time in my life, I had found a piece of me that I’d been searching for in someone else’s speech. Susan lays out a unique and compelling perspective on how introversion is underestimated in […]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]
Here are seven dwarf guideposts to improve the quality of your personal stories, told or written. Get nostalgic. Revisit your old photos and journals, and other trinkets of memories from a specific event or experience you want to write about. Talk to people who experienced it with you for input and another angle, to try […]
This blog entry sizes up as an Amazon-type review on one of my creative submissions for the FIU-MAS GSC Creative Track. Writing for this particular prompt felt like a qualitative exercise; looking at a final result with new eyes for an insight. Description 18″ x 24″ and 8.5″ x 11″ (2 sizes) on inkpress rag matte poster paper Weighing […]
In the creative field of advertising, getting a Master’s Degree isn’t really needed. Most employers who hire new creatives are looking for experience rather than knowledge. That’s why I chose to do the Global Strategic Communications Creative Track program. The combination of classes at FIU and at Miami Ad School allows me to get experience […]
6 Ways to become a better Designer So you like to be creative? Most of us already know the basics of the Adobe programs, but we want to further our skills and learn more. Here are 6 ways you can become a better designer: 1. Do research. Before you start your project, look for inspiration. […]
About the Artist Daniela Muñoz is a down-to-earth artist. She claims she rarely pushes herself to be or do something different. For quite some time, she has been on the search for inspiration. In this piece, she challenged herself to create something she never thought she could do. About the Artwork Taking a walk into […]
How do you empower others to think creatively? Is there a procedural approach to creativity? Here are some tips to effectively solve problems by the application of creative thinking. Explain the problem at hand. Creativity is problem solving, everyone solves problems daily. Therefore we are all forced to think creatively when faced with problems. Ask […]
Creative writing as a skill that needs constant practice to become a more effective communicator. Although challenging, there are a number of ideas to keep in mind in order to achieve consistency and improvement. Below are just a few ways to improve creative writing skills, especially for careers like copywriting and advertising, where your skill […]