With so many different ads out there only a few really stand out and embed themselves in your head. One of the ads that has impressed me in the last few months has been the Vick’s DayQuil commercial featuring moms. . The commercial features a mom asking for the day off to, what seems like […]
Bookstores are somewhat of a dying breed. While I myself am a lover of reading, the crushing burdens of adulthood have suspended most of my leisurely activities, so in a sense, I am guilty of contributing to their slow death. I suppose the only way I can atone for this sin is by contributing […]
A few months ago I attended a string of lectures from brilliant account planners. Although I’m a copywriter, I was only present out of obligation, but it wasn’t a wasted experience by any means. After all, you can always gain something of value from any experience if you pay attention, and gain I did. […]
Ever had a bad hair day? Personally, I seem to have those all the time. I have developed some techniques throughout the years to try to avoid it, such as not washing my hair right before going to sleep, or putting on a hat for half an hour in an attempt to put it all […]
Overcoming the phases of the brief and dealing with the drama behind the scenes of many projects could easily tempt one into a few therapy session just so they could vent to someone and not lose any friends. However, no matter how alluring, it is wise to resort to a more practical, convenient and less expensive […]
www.youtube.com/watch?v=0Fi83BHQsMA I first watched this Ted Talk during the holidays, and what an appropriate time of the year it was to witness this. For those of you who couldn’t spare the 14 minutes, ad executive Jose Miguel Sokoloff shared his remarkable experience with taking on the difficult task of demobilizing a long-standing guerrilla […]
Denny's Fan Video: Jack Flappers from Alex Molinos on Vimeo. ***** My Labor of Love Assuming you just experienced the magic of Jack Flappers above, I’m going to walk you all through how this was made and why I will forever love this project. This video was part of a 360 campaign I was assigned […]
After finishing our primary research on Max Factor, our first goal in tackling creative strategy was deciding to use the R/GA New York method to get to the unexpected insight. Using all of our primary research in addition to social listening, we were able to find paradoxes that existed within the image of the brand […]
“Good afternoon, how are you?” I asked. “My underwear is pink.” The man responded. “Pardon me?” “My underwear is pink.” “Your underwear is pink?” I asked in an effort to begin clarifying what was bound to be a misunderstanding. “Da! Shto tebe ne ponyatno?!” Why was this man raising his voice at me? And why […]
I’ll tell you why I love the ad industry in one word: balls. The best advertising, as with any creative practice is executed with unwavering, unapologetic, brass balls. Playing it safe is overrated, and inside the incessant noise of the media world, getting a reaction is better than nothing at all. Everyone likes to talk […]